May 13, 2024

Influential becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body

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The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that Influential, the world’s largest influencer marketing company by revenue, has joined the professional membership organisation as its newest member.

Founded in 2013, Influential combines AI-powered industry data with human intelligence to precisely match audiences with creators, delivering ROI and measurable business outcomes for brands.

The firm counts over 60% of the Fortune 500 as clients. Ad Age has named Influential as its  A-List 2024 Social Media/Influencer Agency of the Year.

On joining the IMTB Hannah Monds, Co-Head, EMEA, Influential said:

Influential couldn't be more thrilled to join the IMTB at this crucial point in our global expansion.  Having just opened up our first office in EMEA, and having myself been one of the Founding Members of the IMTB, it was a no-brainer to ensure that Influential is part of a UK based organisation created to ensure the building of a robust and sustainable future for the influencer marketing industry.

Given Influential's advanced and unique proposition in the region, we are incredibly excited to work alongside the IMTB's existing members to bring a new perspective and fresh outlook to the industry overall and double down on efforts to further promote more credibility in the space.

Scott Guthrie, Director General, IMTB said:

“The IMTB is delighted to welcome Influential to its growing roster of progressive influencer marketing member firms. And I’m particularly happy to welcome back Hannah - a founding board member at our association. 

“The influencer marketing sector continues to grow at speed because of the pivotal role it plays in shaping consumer behaviour. The trust our sector enjoys is earned when brands, agencies, platforms and creators act responsibly, taking seriously their obligations to each other and to consumers - especially young and other vulnerable sections. 

"I’m really looking forward to be working again with Hannah who brings both boundless energy and insight to the IMTB and whose enthusiasm helped launch the IMTB at its outset. Hopefully we can entice Devin, Influential’s other Co-Head in EMEA, to become equally as involved.”

Read more about Influential on the members' register.


About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members, the IMTB has grown at speed since. 

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that  administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.

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