May 7, 2024

Connect Management becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body

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Connect Management joins the IMTB

The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that the UK's fastest-growing and largest social-first talent agency Connect Management has joined the professional membership organisation as its newest member.

Founded in 2020, Connect Management's social-first approach to strategy and content empowers brands to build authentic connections with their audiences, ensuring a sustained level of engagement and relevance.

Since launch the agency has partnered with more than 1000 brands, executing monthly influencer campaigns for clients such as Aldi, 2k Games, NatWest, YouTube, Sky, LEGO, and Cadbury.

On joining the IMTB Benjy Leslie - Founder & CEO, Connect Management said:

“I’m thrilled to announce that Connect Management has joined the Influencer Marketing Trade Body. The influencer and creator industries are growing rapidly and it’s imperative for industry leaders to unite and ensure regulations, standards and best practices are being upheld.

"After founding Connect Management in 2020, I've experienced first-hand the challenges within the industry, highlighting the increasing need for brands, agencies, and partners to connect and shape the future together.”

Scott Guthrie, Director General, IMTB said:

“The IMTB is delighted to welcome Connect Management to its growing roster of progressive influencer marketing member firms. 

“The influencer marketing sector continues to grow at speed because of the pivotal role it plays in shaping consumer behaviour. The trust our sector enjoys is earned when brands, agencies, platforms and creators act responsibly, taking seriously their obligations to each other and to consumers - especially young and other vulnerable sections. 

"I’m really looking forward to working with Benjy, Oliver and the rest of the Connect Management team to continue to help shape consumer behaviour in a positive way ensuring a sustainable and robust future for our industry. 

Read more about Connect Management on the members' register.


About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members, the IMTB has grown at speed since. 

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that  administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.

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