May 1, 2024

The Influencer Marketing Trade Body has expanded its board welcoming Ben Jeffries, CEO at Influencer and Jill Boobyer, Creator Hub Director at Smarts

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The Influencer Marketing Trade Body (IMTB) is delighted to announce the appointment of two new board members.  

Following a board seat application process open to all existing members, IMTB has expanded its board welcoming Ben Jeffries, chief executive at Influencer and Jill Boobyer, creator hub director at Smarts.

Ben and Jill will join senior leaders from each IMTB founding member organisation on the board. 


IMTB board members

  • Emma Harman, co-chair and global chief client officer, Whalar
  • Oliver Lewis, co-chair and chief executive officer & founder, THE FIFTH
  • Dafydd Woodward, global chief operating officer, Goat
  • Rahul Titus, global head of influence, Ogilvy
  • Ed Galvin, chief commercial officer, TAKUMI
  • Ben Jeffries, chief executive at Influencer
  • Jill Boobyer, creator hub director at Smarts
  • Scott Guthrie, director general, IMTB

The IMTB Board of Management has collective responsibility for overseeing the running of the association. The board’s function is to ensure that the IMTB operates in the best interests of its members, the industry and society at large. 

Emma Harman IMTB co-chair and global chief client officer, Whalar said:

"Today signifies a pivotal moment in the IMTB's journey as we extend a warm welcome to esteemed industry figures Ben Jeffries and Jill Boobier as new members of our board. With their exceptional energy, innovative ideas, and visionary leadership, Ben and Jill will undoubtedly enhance the IMTB's mission of fostering a strong, sustainable, and cohesive voice within the dynamic landscape of the Creator Economy and Influencer Marketing Industry."

Oliver Lewis IMTB co-chair and chief executive officer & founder, THE FIFTH said:

"As the industry sharpens its focus on Influencer marketing the role of the IMTB will become even more pivotal to building trust, a sustainable ecosystem, and unifying our leadership. And in this regard it's so important to have the most progressive companies, brightest minds and most influential voices in the industry around the table. The appointment of Ben and Jill to the board does just this and I am thrilled to start working closely together with them both to drive our shared goals forward at a such an exciting time for the space"


About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members, the IMTB has grown at speed since. 

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that  administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.

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