Our Code of Conduct articulates specific requirements for members. These are the behaviours that members must demonstrate when providing business services.
The Influencer Marketing Code of Conduct brings together a best practice guide aimed at raising standards; smoothing relationships between brands, talent agencies, and influencers; and delivering transparency for consumers.
ASA resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the UK’s independent advertising regulator.
Hidden advertising is the number one influencer marketing-related harm. This resource breaks down what exactly hidden advertising is, who it affects, who regulates it, and how to stay on the right side of hidden advertising regulation.
