Articulates the behaviours IMTB members must demonstrate when providing business services.
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Brings together best practices, raising standards for brands, agencies, and creators and ensuring transparency for consumers.
IMTB members enjoy regulatory peace-of-mind through free access to REASSURE our compliance consultation service.
The Advertising Standards Authority is the UK’s independent advertising regulator. Gain an overview of its role and enforcement powers.
ASA resources on influencer marketing to help marketers and influencers follow the rules.
The number one influencer marketing-related harm. This resource breaks down what it is and how to avoid it.
Ads for “identifiable” less healthy food and drink products are now banned from appearing in paid online media at any time.
Find out where influencers and content creators can find information about their tax affairs.
Getting paid as a content creator to do sponsored social posts for a brand? HMRC calls this ‘trading’. You might need to pay tax on it.
