We are the originators of influencer marketing. 

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, and Meta. 

Today, Influencer has a team of 140+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google and Coca-Cola, to Viator, Amazon, and Microsoft, they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.


Google, Coca-Cola, Amazon, Microsoft, TikTok, Snap, Meta, Viator


Contact details

Primary contact

Hester Bates (Brand & Comms Director)

Company size


London, United Kingdom

Office locations

London, New York, Los Angeles, Dubai, Saudi Arabia, Manchester

Number of employees


Date joined IMTB

March 2024