Painted Caves becomes the newest progressive creator marketing company to join the Influencer Marketing Trade Body
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The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that Painted Caves – the creative influencer agency founded by Esme Rice and backed by The Romans has joined the professional membership organisation as its newest member.
Built on the belief that brands and creators need better support to truly understand and work with one another, Painted Caves champions human storytelling that drives influence far beyond social impressions.
The agency delivers end-to-end campaign management — from cultural insight and partner identification to content creation and reporting — while offering hands-on education for both sides of the partnership: workshops and creative tools for influencers, and briefing sessions, playbooks, and influencer literacy training for brand teams. The result is authentic, long-term partnerships built for better influence.
Speaking on joining the IMTB, Esme Rice, Founder of Painted Caves influencer agency said:
"Excellence is built into everything we do at Painted Caves — it's how we help influencers and brands become better partners in influence. The IMTB sets that same standard for our industry, which is why we've joined the body from our inception and are committed to driving excellence forward."
About the Influencer Marketing Trade Body (IMTB)
IMTB drives competitive advantage for its creator marketing company members by delivering the tools to power responsible growth and the advocacy to lead confidently.
A trusted voice in the industry, the IMTB represents influencer marketing on the Committee of Advertising Practice (CAP), the UK advertising’s rule-making body, and is a member of the Advertising Association, holding a seat on its council. Dedicated to elevating industry standards, the IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA.
The IMTB co-runs the Digital Creators All-Party Parliamentary Group (APPG). The IMTB co-founded the European Influencer Marketing Alliance (EIMA) in 2024, providing a unified voice for the creator economy amid a rapidly evolving legislative and regulatory landscape through 11 member associations. In 2025, IMTB formed a strategic alliance with AiMCO, the Australian Influencer Marketing Council.