THE FIFTH is an award winning social agency with offices in London and LA. We are experts in influencer marketing, brand storytelling, social content and cultural trends.

We have one clear mission: To do things differently. Our team of strategists, talent experts and creatives help our clients to tell inspiring, entertaining and influential stories that deliver measurable impact.

We leverage our influencer marketing expertise to give our clients 360 social thinking and ensure that ALL of their touch points across social media are influential - not just the talent they partner with.

The agency was founded on a mutual understanding of what it means to have real influence and how to wield that power responsibly.

As a co-founder of the IMTB, we are leaders in standards, social ethics and professionalism; we pride ourselves on a fully transparent and accountable relationship with clients and creators.

THE FIFTH TALENT is a digital first talent management agency. We represent a roster of highly acclaimed content creators and talent who are considered the next generation of ‘influence’.Our diverse roster is comprised of digital content creators, entrepreneurs, artists, authors and journalists each with a specialism, expertise or social mission. They are known for reach and purpose, with their impact extending beyond social media.


YouTube, Disney, Square, TSB, Eurostar, Kendo brands, bareMinerals, Optimum Nutrition, Wimbledon


Contact details

Primary contact

Oliver Lewis, CEO and Founder

Company size



Office locations

London, Los Angeles

Number of employees


Date joined IMTB

A founding member: May 2021