Influenced becomes the newest progressive creator marketing company to join the Influencer Marketing Trade Body
More...
The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that Influenced, the creator-led social media agency for property, home and lifestyle brands, has joined the professional membership organisation as its newest member.
Part of The Oracle Group, the Influenced agency helps brands connect with modern audiences through authentic creator partnerships, compelling content and strategic social campaigns that deliver measurable results.
By combining deep property sector knowledge with a network of trusted creators, Influenced produces campaigns that build brand awareness, increase engagement, drive qualified traffic and support sales.
Speaking on joining the IMTB, Harriet Bolt, Social Media & Influencer Marketing Director, Influenced said:
"We’re proud to announce that Influenced has become a member of the Influencer Marketing Trade Body (IMTB), strengthening our commitment to professionalising creator marketing.
"Through our IMTB membership, our clients are provided with further confidence that their influencer campaigns are being delivered with best practice at heart, from creator selection and partnerships through to content delivery, usage rights and compliance.
"As an agency specialising in creator marketing for property, home and lifestyle brands this is of particular importance to our clients. Marketing within these sectors requires a clear balance between authentic storytelling and brand responsibility, whilst continuing to also support commercial objectives."
About the Influencer Marketing Trade Body (IMTB)
IMTB drives competitive advantage for its creator marketing company members by delivering the tools to power responsible growth and the advocacy to lead confidently.
A trusted voice in the industry, the IMTB represents influencer marketing on the Committee of Advertising Practice (CAP), the UK advertising’s rule-making body, and is a member of the Advertising Association, holding a seat on its council. Dedicated to elevating industry standards, the IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA.
The IMTB co-runs the Digital Creators All-Party Parliamentary Group (APPG). The IMTB co-founded the European Influencer Marketing Alliance (EIMA) in 2024, providing a unified voice for the creator economy amid a rapidly evolving legislative and regulatory landscape through 11 member associations. In 2025, IMTB formed a strategic alliance with AiMCO, the Australian Influencer Marketing Council.