Overview

Edelman brings together earned media expertise, cultural intelligence, data and creativity to build influencer marketing programmes that drive trust, relevance and measurable impact. Our capabilities span the full influencer lifecycle, from audience and cultural insight, strategy and creator identification through to relationship management, content development, amplification, measurement and optimisation.

We work across platforms, markets and creator communities, connecting brands with credible voices who can authentically engage the audiences that matter. By integrating influencer marketing with broader communications, social and brand strategies, we help ensure creator activity contributes to both reputation and business objectives.

Underpinned by rigorous governance, brand safety and measurement, Edelman delivers scalable influencer programmes designed to generate meaningful engagement, strengthen brand credibility and demonstrate clear value.

Clients

A selection of clients includes: eBay, XBOX, Microsoft, PayPal, Starbucks, Mars, AMEX, and HP.

Awards

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