Overview

It started in 2020 when we saw something was missing. If celebrities had talent agents, why shouldn’t social-first creators? We knew talent was being held back because they had too much to manage. Admin. Contracts. Negotiations. They didn’t have the time to simply do what they love – create content. So, we fixed it. And, in 5 years, we went from a startup with 10 creators on our books to a full-scale talent agency with 150+ social-first creators.

But we didn't stop there. In 2022, we launched Connect Agency; a full-service influencer marketing agency delivering end-to-end campaign strategy, from talent sourcing and creative planning to execution and reporting. Today, we partner with talent globally to find the right creators for every brand and brief. No middlemen. No fuss. Just the data, agility, and creative firepower that keep your brand ahead of the curve.

Fast forward to 2025, as we bridged the gap between creators and brands, we saw first-hand the impact and value of micro-creators. That's why we launched Connect Academy: a new talent division dedicated to empowering the next wave of creators. Our mission? To help emerging talent make a lasting impact while showcasing the undeniable value micro creators bring to brands today.

And, by sticking to what we’re good at, we’ve become the UK’s fastest-growing social-first agency, taking brands and talent to the top with us.

Connect Management 

We partner with social-first creators who want to earn a living off the back of their own brilliance. To make it happen, you get a whole influencer management team working for you who’s as obsessed with your success as you are. As a full-service influencer management agency, we represent a curated roster of creators and help them build long-term, commercially successful partnerships with leading brands.

From campaign negotiation and brand alignment to content strategy and growth planning, we support creators at every stage, ensuring they thrive creatively and commercially across platforms like Instagram, TikTok, and YouTube.For brands, we build bold, creative, social-first campaigns, connecting you with your industry’s most influential creators. We manage over 150 social-first creators across diverse sectors. Whatever the brief, we have the talent.

Connect Agency 

You can’t guess your way to the top of the social ladder. That’s why we created Connect Agency, a leading influencer marketing agency in London. From managing talent and crafting game-changing creator strategies to producing scroll-stopping content, we’ve got every angle covered.

As a specialist influencer marketing agency, we deliver end-to-end influencer campaign strategy, from talent sourcing and creative planning to execution and reporting. Our dedicated influencer talent management team connects brands with the right creators, ensuring campaigns are authentic, data-driven, and designed to drive real impact across platforms like Instagram, TikTok, and YouTube.

Everything we do is designed with social at the core. The result? Audiences that engage, resonate, and stick around for the long haul. Just one of the many reasons we’re considered a standout influencer marketing agency in the UK.

Connect Academy 

As we bridged the gap between creators and brands, we saw first-hand the impact and value of micro-creators. That's why we officially launched Connect Academy: a new talent division dedicated to empowering the next wave of creators.

At Connect Academy, micro creators are our priority. We’re committed to accelerating their growth, providing expert guidance, and helping them thrive. Through exclusive industry insights, hands-on mentorship from the Connect team, and inspiration from top creators, we equip micro-creators with the tools that they need to thrive.

Our mission is to help emerging talent make a lasting impact while showcasing the undeniable value micro creators bring to brands today.

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