In July 2024 IMTB joined forces with influencer marketing trade associations in France and Germany to form the European Influencer Marketing Alliance (EIMA).
Founded alongside France’s Union des Métiers de l'Influence et des Créateurs de Contenus (UMICC) and Germany’s Bundesverband Influencer Marketing e.V. (BVIM) the alliance offers a practical way to share local expertise with partner members for the betterment of the influencer marketing industry.
EIMA is set on maintaining consumer trust and brand reputation, protecting consumers and working with regulators by promoting responsible influencer marketing within Europe.
The organisation was founded to bring a unified voice for creator economy constituents to regulators, legislators, media, academics and other key stakeholders at a time of tremendous growth within the industry but also a time of increased legislative and regulatory scrutiny.
The alliance fosters a sustainable, ethical, and profitable future for the European influencer marketing industry. It will also seek to elevate industry standards and promote responsible influence to protect both the creator economy and consumers in Europe.
EIMA is an associate industry member of EASA - the European Advertising Standards Alliance.
Influencer Marketing Trade Body
