Since January 2024 IMTB has been an official supporter of Media Smart - an organisation which helps young people understand advertising wherever it appears and inspires them to consider the sector as a career choice.
Media Smart is an award winning, not-for-profit, education programme funded by advertisers, agencies, media owners, tech companies and trade associations which provides empowering guides for 7-25 year olds, engaging teaching resources and expert advice for parents and guardians.

