GOAT agency Orange Wordmark Logo


Goat is a global, award-winning social media and influencer marketing agency. 

Since 2015, we've worked with, retained, and scaled some of the world's most exciting brands, delivering social and influencer campaigns in over 70 countries and 28 languages. 

In 2019, we were named Europe's Fastest Growing Agency by Adweek. We've also recently been shortlisted for Social Media Agency of the Year at the 2022 Campaign Global Agency Awards. In 2023 WPP acquired the Goat business and merged with INCA, part of GroupM Nexus. We are now the only truly scaled influencer solution with over 350+ employees, across 34 local markets.

Our expertise has grown beyond just influencer marketing into full-service social media marketing, including social media strategy, paid media activation, content production and social media management across all main platforms including Facebook, Instagram, TikTok, YouTube and Twitch.


We’ve delivered thousands of campaigns with hundreds of the world's leading clients including Dell, Tesco, Unilever, Audi, Mars, Nivea and many more…

Contact details

Company size



Office locations

London, New York, Bogota, Singapore, Hong Kong

Number of employees


Date joined IMTB

May 2021