Painted Caves becomes the newest progressive creator marketing company to join the Influencer Marketing Trade Body The Influencer Marketing Trade Body (“IMTB”)

IMTB featured on BBC Radio 4’s consumer affairs programme ‘You and Yours’ representing the interests of its members across the hospitality sector

IMTB strengthens its partnership with YouTube. Members network and learn about new products and initiatives Strengthening the partnership ... Raj Lahiri, Head

Trade bodies announce partnership as creators form growing proportion of brands’ marketing mix With CreatorFest 2026 underway in London, ISBA and the

Pepper Agency becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body The Influencer Marketing Trade Body (“IMTB”)

The Digital Creators' APPG publishes new report. Finds that creators on video sharing platforms play a central role in lowering barriers to

CreatorFest and IMTB partner for the fifth year running as the marketing festival shifts to a summer two-day event The Influencer Marketing

ONS publishes revised SIC 2026 framework with Digital Creators’ APPG proposed wording included in the explanatory notes The Office of National Statistics

Parliamentarians hear directly from digital creators to understand how their content gives young people access to opportunities to learn new skills against

APPG calls on the Government for creators to be recognised in SIC codes to help unlock their full potential Today our director

IMTB signs up to the International Alliance for Responsible Drinking (IARD) Global Standards Coalition IMTB has joined 100 global-leading companies by signing

ProcureCon Marketing - Europe's dedicated marketing procurement conference returns to London in June with IMTB as partners ProcureCon Marketing returns on 3–4

New guide developed under the Government’s Online Advertising Taskforce provides practical recommendations for advertising practitioners on how to work responsibly with Generative

IMTB partners with Advertising Week Europe as the three-day event returns to London at 180 Studios from 24 – 26th March 2026.

IMTB chaired a stand-out panel on creator marketing at this year’s LEAD conference. The power of creator marketing became a recurring theme

Myth busting: New data from IMTB and HypeAuditor proves effective influencer disclosure has no harm on engagement rates New research shows explicit

New book, Trusted Advertising: How to Harness the Power of Trust in Your Brand, makes the case for every advertiser to put

PRWeek and Campaign partner with IMTB at leading industry event – Influencer360 on 28 April 2026 For the fourth year running, industry

IMTB publishes new report detailing key regulatory themes which may affect its members in 2026 IMTB has published a new report. Titled

VaynerMedia becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body The Influencer Marketing Trade Body (“IMTB”) is

IMTB publishes '2025 in review' - a standout year for creators and creator-led businesses in the UK. The year IMTB embedded creator

Advertisements for “identifiable” less healthy food and drink products are now banned - including via influencer marketing Advertisements for “identifiable” less healthy

IMTB welcomes the opportunity to contribute to the AVMSD call for evidence and urges the EU Commission to maintain the status quo

Policymakers, industry leaders, and creators came together for a Christmas Lunch to reflect on a fantastic year for the creator economy and

Integrating education and training, both formal and informal, to support creators’ careers

UK and Australian influencer marketing trade associations form alliance to champion industry standards and drive growth The Influencer Marketing Trade Body (IMTB)

IMTB’s Scott Guthrie represents the Creator Economy at Key EU Regulatory Workshop held by the European Audiovisual Observatory Last Friday in Strasbourg,

IMTB returns for the fourth year running to promote Unlocked, Performance Marketing World’s flagship event, in March 2026 Performance Marketing World (PMW)

IMTB and European advertising regulators champion self-regulation and the positive impact of influencer certification This week, IMTB was in Paris as part

Quality creative drives trust, brand salience, and profit, IMTB tells delegates at the Follow Me conference in Paris this week  Delivering a

IMTB launches measurement and evaluation committee led by new board member, Detch Singh The Influencer Marketing Trade Body (IMTB) is launching a

The Influencer Marketing Trade Body (IMTB) appoints two new board members - Alex Burgess and Detch Singh The Influencer Marketing Trade Body

IMTB speaks with The Sunday Post about the measures its members take to avoid exposing under-18s to alcohol marketing via influencers' social

YouTube, IMTB and talent agency, Diving Bell spoke today at CreatorFest, celebrating the Creator Economy’s next phase Today, our director-general, Scott Guthrie,

“We're seeing the government starting to see digital creators as part of this country's cultural fabric and a force for good”, says

Jason Freeman, the Director of consumer law at the Competition Markets Authority (CMA), explains the impact of the new Digital Markets, Competition

IMTB promotes responsible creator marketing to experts from brands, creators, and industry trade bodies at Meta’s inaugural  EMEA creator roundtable event Today,

IMTB to co-run a new All-Party Parliamentary Group designed as a forum for Creators to engage policymakers A new dedicated, cross-party forum

At Google Brussels, industry leaders, regulators and consumer representatives came together to discuss how influencer marketing can maintain its phenomenal growth rate

Copyright, Compensation, and AI: IMTB represents EIMA detailing creator challenges to the European Parliament Last week, IMTB spoke in the European Parliament,

IMTB tells New Digital Age’s Foresight conference that creators are reimagining what entertainment means in the second quarter of the 21st Century

Every UK advertising and marketing professional involved in Less Healthy Food (LHF) campaigns urged to understand incoming restrictions Advertising trade bodies including

New era for influencer marketing as IMTB gains full CAP membership, elevating influencer marketing's voice at the UK advertising’s rule-making body The

New influencer marketing textbook praises IMTB for playing ‘crucial role in promoting responsible influencer marketing’ Influencer Marketing Building Brand Communities and Engagement

Hello Franses! becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body The Influencer Marketing Trade Body (“IMTB”)

VaynerMedia becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body The Influencer Marketing Trade Body (“IMTB”) is

ISBA and the IMTB announce a new wave of signatories to their Influencer Marketing Code of Conduct Government welcomes leap in backing

IMTB presents to UNESCO workshop on Digital Content Creators and Information Integrity unveiling its draft creator charter Last Monday, our director-general, Scott

United Entertainment Group (UEG) becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body The Influencer Marketing Trade

AI is already embedded within each stage of the creator marketing workflow. Its power lies in how marketers use it to harness

Citizen Relations becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body The Influencer Marketing Trade Body (“IMTB”)

Dentsu Creative becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body The Influencer Marketing Trade Body (“IMTB”)

Minister of State hails the ISBA/IMTB code as 'really important campaign' during keynote speech to industry Sir Chris Bryant, Minister of State,

PRWeek and Campaign partner with IMTB at leading industry event - Influencer360 For the third year running industry titles PRWeek and Campaign

PMW & IMTB renew partnership for two-day conference: PMW Unlocked IMTB chairs Influencer stage on Day 1 Performance Marketing World (PMW) has

IMTB publishes '2024 in review' highlighting 18 key achievements for the year.  Another 10 progressive influencer marketing firms joined as members including

ASA and IMTB partner to educate influencer marketers and influencers on the rules about ads for weight-loss prescription-only drugs

DCMS recognises IMTB and ISBA influencer marketing code of conduct as key output The Department for Culture, Media and Sport last night

IMTB and ISBA launch ‘refreshed and comprehensive’ influencer marketing code of conduct Fourth version of industry-leading document is a fundamental refresh Code

Socially Powerful becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body The Influencer Marketing Trade Body (“IMTB”)

IMTB co-hosts a webinar with the Advertising Standards Authority asking whether the ad regulator is doing enough to keep up with the

Media Bodies becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body The Influencer Marketing Trade Body (“IMTB”)

IMTB joins forces with influencer marketing trade associations in France and Germany to form the European Influencer Marketing Alliance (EIMA) EIMA will

Hypetap becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body The Influencer Marketing Trade Body (“IMTB”) is

Outreach becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body The Influencer Marketing Trade Body (“IMTB”) is

The Influencer Marketing Trade Body spoke at an international conference on ethical influencer marketing last week as the guest of the Romanian

Influential becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body The Influencer Marketing Trade Body (“IMTB”) is

Connect Management becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body The Influencer Marketing Trade Body (“IMTB”)

The Influencer Marketing Trade Body has expanded its board welcoming Ben Jeffries, CEO at Influencer and Jill Boobyer, Creator Hub Director at

Influencer becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body The Influencer Marketing Trade Body (“IMTB”) is

Kolsquare becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body. The Influencer Marketing Trade Body (“IMTB”) is

redpill becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body. The Influencer Marketing Trade Body (“IMTB”) is delighted

For the second year running Haymarket Media has selected the Influencer Marketing Trade Body (IMTB) as its official association partner for -

The IMTB has become an official supporter of Media Smart - the provider of free teaching resources and parent guides including social

IMTB reviews some of its 2023 highlights from being admitted into CAP, to a ground-breaking salary analysis report and partnering on major

PMW partners with the IMTB for its major conference Performance Marketing World (PMW) has partnered this year with the Influencer Marketing Trade

IMTB spoke at EASA's biannual meeting about responsible influencer marketing alongside European ad regulators, academics and leading marketers The IMTB shared insights

IMTB appoints co-chairs to lead the Board and drive effective governance as the trade body continues to grow at speed The Influencer

Smarts becomes the newest of 21 progressive influencer marketing firms to join the Influencer Marketing Trade Body. The Influencer Marketing Trade Body

Traackr becomes the newest of 20 progressive influencer marketing firms to join the Influencer Marketing Trade Body. The Influencer Marketing Trade Body

The Influencer Marketing Show Europe partners with the Influencer Marketing Trade Body. IMTB to host expert panel session at show.

FleishmanHillard UK becomes the newest of 19 progressive influencer marketing firms to join the Influencer Marketing Trade Body.

ISBA and the Influencer Marketing Trade Body (IMTB) have re-launched the Influencer Marketing Code of Conduct as a joint venture between the

Disrupt becomes the newest of 18 progressive influencer marketing firms to join the Influencer Marketing Trade Body. The Influencer Marketing Trade Body