The Unified Voice of Creator Marketing

IMTB is the professional voice of creator marketing in the UK. We are dedicated to securing a stronger, smarter and sustainable future for our industry. One that is credible, creative and commercially powerful. 

Our history

Since our foundation in 2021, we have grown from six founding members to become a unified coalition of the UK’s most influential creator-focused agencies and platforms.

In 2022, we became co-owners of the influencer marketing code of conduct. We were appointed to the UK advertising rule-making body (the Committee of Advertising Practice) in 2025.

We champion content creators in parliament as secretariat to the Digital Creators All Party Parliamentary Group. Our director general was appointed to the Advertising Association’s steering council in 2025. 

UK-based. Globally-focused

UK-based but globally focused, IMTB co-founded the European Influencer Marketing Alliance in 2024 and struck a strategic partnership with AiMCO (the Australian Influencer Marketing Council) in 2025.

Our Mission

Shaping the future of storytelling by empowering our members to become industry leaders through unrivalled insights and a collaborative network.

Setting the Benchmark

Establishing and enforcing best-practice standards.

Protecting the Industry

Acting as the primary interlocutor with the government and regulators.

Driving Growth

Proving the effectiveness and ROI of influencer marketing to brands.


Our community: A Growing Network of Industry Leaders

We represent the companies defining the modern media landscape. Our members include Whalar, Influencer, Ogilvy, Dentsu, GOAT, Connect Management, and OTG  -  united by a commitment to growth through responsible marketing.

In 2026, we’re expanding our community to welcome platforms, media owners, talent agencies, brands, and key suppliers who are shaping the future of the creator economy. By bringing the entire ecosystem under one roof, we are ensuring that every part of the value chain has a seat at the table.

What We Do: Shaping The Future Together

As influencer marketing continues to redefine media, entertainment, and communications, the IMTB is the hub where the industry connects, collaborates, and grows  - through events, forums, and working groups that drive meaningful progress.

Advocacy & Regulation

We don't just follow the rules; we help shape them to ensure regulation is fair, clear, workable, legal, honest and decent.                                                              

Best Practice & Compliance

Trust is our currency. All IMTB members sign up to our robust Code of Conduct, signalling to the market that they operate with integrity, transparency, and accountability.


Intelligence & Insight

Through our special interest groups and committees, we drive meaningful change and provide members with the briefing notes and guidance needed to navigate a complex legal framework.



Leadership and Governance

We are member-led and commercially driven. The Board of Management has collective responsibility for overseeing the direction of the association. Its function is to ensure that the IMTB operates in the best interests of its members, the industry, and society at large.

Why Join the IMTB

Membership is a mark of professional distinction. As a member, you gain exclusive access to

Connect with Industry Leaders

Build relationships with top creators, agencies, brands, and platforms shaping the future of influence.

Shape the Industry

Participate in special interest groups and committees.



Lead with Confidence

Receive essential briefing notes and guidance on compliance, best practices, and evolving legal framework updates.

Save money at conferences

IMTB partners with leading industry conferences throughout the year. Members benefit from reduced ticket pricing to these events. 

Share the value

Membership is corporate. Every member of your company automatically becomes a member of the IMTB when your organisation signs up.

Expand Your Expertise

Attend thought leadership events, roundtables, and experiential learning sessions led by industry experts.



Explore All Membership Benefits

The Influencer Marketing Trade Body is your industry's unified voice, driving a stronger, smarter, and more sustainable creator marketing industry across the UK. One that's credible, creative and commercially powerful. Find out more about membership benefits. 

Explore Membership