Smarts agency logo - black handwriting on a white background


Smarts is a global PR and creative agency.

 We help build brands with cultural endurance, by unleashing clever, creative ideas, with impact that lasts.

 It’s work that creates connected experiences – across brand strategy, media relations, creator marketing, digital & social, content and experiences, creative, and internal communications.

Clients, Bosch, British Airways, BT, Chessington World of Adventures, Diageo, Food Standards Agency, Marriott, Neff, Seedlip, Siemens, Sixt, Tommy Hilfiger, Zalando


Recent award wins include:

  • Influencer Marketing Awards – Zalando: "Always On"
  • Influencer Marketing Awards – ASICS: Colour Injection Collection
  • PR Moment Awards – Integrated Agency of the Year
  • CIPR Excellence Awards – Large Agency of the Year
  • PR Week / Campaign Purpose Awards – Met Office: Attributing Extreme Weather to Climate Change
  • PR Week 30 Under 30 – Jill Boobyer

Contact details

Primary contact

Jill Boobyer

Company size


Holywood, Belfast 

Office locations

Belfast, Edinburgh, Glasgow, London, New York, Amsterdam.

Number of employees


Date joined IMTB

September 2023