R&CPMK is the original entertainment and culture agency. For over 70 years the agency has been disrupting the marketplace - driving cultural relevance and engagement for talent, brands, and content creators throughout the world of entertainment, lifestyle, sports, influence and popular culture.

The agency represents more than 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

With our unique position, and the insight to know what to do with it, we bring a depth of skill and relationships in key practice areas: Communications, Partnerships & Activations, Brand Integration, Talent & Influencer and Representation.



  • Corporate Entertainment
  • Multicultural Marketing
  • Gaming & E-Sports
  • Tech

Partnerships & Activations

  • Sports
  • Music

Talent & Influencer

  • Influencer Marketing
  • Celebrity & Talent Procurement
  • VIP Dressing
  • Collaborations & Licensing

Brand integration



UGG, L'Oreal, Unilever, Coach, Lidl, H&M, Bumble, Vattenfall, Shesiedo, HBO, Mastercard, Chopard, Abbott, Nestle, Kelloggs , General Mills, Anheuser-Busch, Bank of America, Brown Foreman, Cisco, Blizzcon, Coca Cola, J&J, Lego, Kimberly Clark, Mars, McDonalds, Verizon, Wella.


ITB Cannes lion
R&CPMK IMA 2021 bronze winner

Contact details

Primary contact

Crystal Malachias, SVP, Global Growth and Innovation



Company size



Office locations

London, New York, Los Angeles

Number of employees


Date joined IMTB

January 2022