CreatorFest and IMTB partner for the fifth year running as the marketing festival shifts to a summer two-day event

The Influencer Marketing Trade Body (IMTB) has officially renewed its alliance with CreatorFest, signing on as association partner for the fifth consecutive year. The landmark partnership comes at an exciting time for the event as CreatorFest 2026 expands into a massive two-day festival at its new waterfront home, Magazine London, this July 14–15.

The multi-year collaboration highlights a shared mission to champion professionalism, accountability, and sustainable commercial growth across Europe’s fast-evolving creator economy. With the industry facing rapid transformation, driven by AI enablers, increased scrutiny from regulators, and shifting monetization models, the IMTB's involvement ensures that commercial growth through best practices and responsible advertising remain at the forefront of this year's agenda.

Driving professionalism across four stages

With more than 1,800 creators, brands, and agencies expected to attend, the festival's structured tracks will address the exact challenges and opportunities the IMTB works to resolve and champion. Across the Main Stage, Brand Stage, YouTube Creator Stage and Growth Studio, the programming will heavily emphasise data-driven strategies over superficial trends:

• For Marketers & Agencies: A deep dive into de-risking influencer spend, proving definitive campaign ROI, and moving away from isolated, transactional campaigns toward compliant, high-performing brand partnerships.
• For Creators & Talent Managers: Actionable masterclasses focused on scaling creative portfolios into legitimate, full-time business entities, diversifying revenue streams, and protecting intellectual property against platform volatility.

"CreatorFest has cemented itself as the definitive calendar event because it treats the creator economy like the serious business it is," said an event spokesperson. "Renewing our partnership with the IMTB for a fifth year allows us to inject real-world best practices, responsible advertising and commercial growth straight into the conversation."

Scott Guthrie, director general for the IMTB said: 

“CreatorFest will forever be a special place for the IMTB. It’s where we officially launched our trade body back in October 2021. We’ve been asked back to partner each year since and have watched the event grow year-on-year as own association’s membership and influence has continued to swell. 

“We opened the show last year, sharing the stage with Alison Lomax, YouTube’s chief, and exploring the next phase of the creator economy, including the work the newly-formed All Party Parliamentary Group was setting out to achieve. I’m excited to be back in 2026 and for IMTB to be part of the programming.” 

Discounted Tickets for IMTB Members 

As part of the long-standing commitment to supporting the professional community, registered IMTB members are eligible for a 20% discount on all delegate passes for the 2026 event.

Secure Your Pass

With the move to Magazine London facilitating a major expansion in attendance and interactive exhibition space, demand for tickets is exceptionally high.

To redeem the IMTB member discount, check your member newsletters and dedicated promotional email for your discount code. 

To view the agenda and book tickets, visit the official website at creatorfest.com.