August 9, 2023

The Influencer Marketing Show Europe partners with the Influencer Marketing Trade Body. IMTB to host expert panel session at show.


The Influencer Marketing Show Europe (IMS) has selected the Influencer Marketing Trade Body (IMTB) as association partner for its major October event.

Taking a deep dive into the growth of the creator economy, IMS is set to provide the map and compass for brands to navigate and freely explore the potential that this landscape holds for them. 

Influencer Marketing Show Europe logo above logo for Influencer Marketing Trade Body

The show runs across three conference tracks and features topics running from creator commerce and creative campaign management to full-funnel influencer marketing and the new creator partnerships transforming the space. 

New trends, platforms and content formats shaking up what it means to be a brand working with creators today are to be explored. Regulation will also be covered. 

The IMTB has been asked to host a panel discussion at IMS. The expert-led session will chart influencer marketing’s progress towards professionalism and best practices.

 “We all share a common goal, to help build a robust and sustainable future for the creator economy” 



IMS founder, Matthew Wood, noted the significant correlation between members of the IMTB and companies participating at the Influencer Marketing Show.  “We all share a common goal, to help build a robust and sustainable future for the creator economy” said Wood continuing, “we look forward to continuing our partnership and hosting members of the IMTB during our London show in October where they can meet with brands seeking to navigate the many complexities of the channel.”

IMTB founders launched their trade body at the 2021 IMS. The professional membership organisation was welcomed back by IMS organisers the following year as an association partner.

More than 2,000 attendees are expected to attend IMS Europe to be held in London’s Old Billingsgate on 26th October, 2023.

About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members the IMTB now has 20 member organisations: BENlabs, Captiv8, Disrupt, THE FIFTH, FleishmanHillard, Fourth Floor, Goat, Good Relations,, R&CPMK, Ketchum, Ogilvy, Open Influence, SEEN Connects, Storm, Tagger, TAKUMI, Traackr, Whalar and What They Said.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that  administers the CAP Code to keep ads legal, decent, honest and truthful.

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