June 26, 2023

FleishmanHillard UK becomes the newest of 19 progressive influencer marketing firms to join the Influencer Marketing Trade Body.


The Influencer Marketing Trade Body (“IMTB”) is delighted to announce FleishmanHillard UK has joined the professional membership organisation as its newest member. 

FleishmanHillard UK is a leading integrated communications agency delivering public relations, reputation management, brand marketing, digital and social strategy, public affairs and brand strategy to UK, EMEA and global clients.

In a joint statement put forward by the agency on joining the IMTB V Varilly, Head of Youth Culture & Partnerships, Co-lead for Influencer Marketing and Lesley Anderson, UK Head of Lifestyle Media, Co-Lead Influencer Marketing said: 

"We are delighted to announce that FleishmanHillard UK has officially joined the Influencer Marketing Trade Body. In the ever-changing content creator landscape, it's never been more important to stay ahead of the game and ensure best practice and parity for all involved. We can't wait to join other industry leaders in helping to maintain a strong and sustainable future for influencer marketing in the UK.”

In the ever-changing content creator landscape, it's never been more important to stay ahead of the game and ensure best practice and parity for all involved.

V Varilly & Lesley Anderson // FleishmanHillard

Scott Guthrie, Director General, IMTB

“The IMTB is delighted to welcome FleishmanHillard UK as its newest member. I'm particularly looking forward to working alongside V and Lesley to help realise our industry’s full potential. 

Influencer marketing plays a pivotal role in shaping consumer behaviour. Our industry continues to grow at speed. Maintaining that growth rate depends on building evermore professionalism within the sector. Harnessing best practice and unifying the voices of progressive agencies and influencer platforms will help secure a sustainable future for influencer marketing. This is the essence of the IMTB.” 

About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members the IMTB now has 19 member organisations: BENlabs, Captiv8, Disrupt, THE FIFTH, FleishmanHillard, Fourth Floor, Good Relations, impact.com, INCA, R&CPMK, Ketchum, Ogilvy, Open Influence, SEEN Connects, Storm, Tagger, TAKUMI, Whalar and What They Said.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that  administers the CAP Code to keep ads legal, decent, honest and truthful.

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