Traackr becomes the newest of 20 progressive influencer marketing firms to join the Influencer Marketing Trade Body.
The Influencer Marketing Trade Body (“IMTB”) is delighted to announce Traackr has joined the professional membership organisation as its newest member.
Traackr is a performance-driven influencer marketing tool. It provides the intelligence and tools needed to run impactful programs at scale.
The platform enables marketers to optimize investments, streamline campaigns, and orchestrate global programs. Traackr powers the most advanced influencer marketing programs in the world.
On joining the IMTB Nicolas Chabot, Chief Customer, Strategy and Partnership Officer at Traackr said:
"We’re so thrilled to announce that Traackr has officially joined the Influencer Marketing Trade Body. We’re so keen to promote a more responsible, engaged and transparent influencer marketing practice. This is why joining our forces with other key influencer marketing actors is critical to ensure the future of our industry but also for anyone involved in it."
Scott Guthrie, Director General, IMTB said:
“The IMTB is delighted to welcome Traackr - an influencer marketing OG. I have known Nicolas since early 2016. His industry depth of knowledge will be an asset to the professional membership organisation".
About the Influencer Marketing Trade Body
The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.
Launched in October 2021 with six founding members the IMTB now has 20 member organisations: BENlabs, Captiv8, Disrupt, THE FIFTH, FleishmanHillard, Fourth Floor, Good Relations, impact.com, INCA, R&CPMK, Ketchum, Ogilvy, Open Influence, SEEN Connects, Storm, Tagger, TAKUMI, Traackr, Whalar and What They Said.
Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.
IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code.
CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that administers the CAP Code to keep ads legal, decent, honest and truthful.
IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.