November 29, 2022

Storm becomes the newest of 15 progressive influencer marketing firms to join the Influencer Marketing Trade Body.


The Influencer Marketing Trade Body (“IMTB”) is delighted to announce Storm has joined the professional membership organisation as its newest member. 

Storm is a progressive talent agency representing content creators, brand ambassadors and creative collaborators.The firm’s vision has remained constant throughout the years: to always give their talent maximum career opportunity & longevity through strategic management whilst offering brands a professional source of relevant & exciting talent for their marketing & communication channels.

Storm becomes the 15th organisation to join the IMTB since it launched in October 2021. 

Storm Management joins IMTB - Simon Chambers

Simon Chambers, owner of Storm commented:

“Storm took on its first influencer talent nearly a decade ago during which time content creators have become integral to brands’ marketing & communications strategies. As the industry grows, it is essential to establish professional standards and codes of conduct so we are delighted to join our trade body the IMTB which is doing such good work to raise the profile and the practices of the industry.”

Scott Guthrie, director general of the IMTB welcomed Storm as the newest corporate member and said:

“Influencer marketing continues its stellar growth trajectory. A responsible and professional sector will provide better services to consumers ensuring a robust, sustainable and profitable future for our industry. Part of the IMTB’s role is to improve transparency and accountability across the entire influencer marketing ecosystem in order to protect consumers, reduce harms found in online advertising and promote growth in our sector. I am looking forward to working with Simon Chambers and his colleagues at Storm to help realise our industry’s full potential.

About Storm Management

Sarah Doukas founded the agency in her home in 1987. With Richard Branson as her business partner, Sarah revolutionised the traditional modelling industry by launching the first UK agency to represent, worldwide, new faces Sarah had discovered herself and this became the hallmark of the agency. 1988 is remembered as the year Sarah changed the fashion industry when she spotted Kate Moss at JFK Airport in New York City.

Sarah & her brother, Simon Chambers, run the agency together. Today it comprises the Men’s & Womens’ modelling divisions and Storm Artists, Storm Vision and Storm Creative representing content creators, brand ambassadors and creative collaborators.Their aim is to offer 360 management based on the fundamental principles of strategy, opportunity, and ownership. Over time they have diversified the business into areas such as social media representation & brand development to enable the talent to maximise their career potential. Examples include Kate Moss for Top Shop, Cara Delevingne for Mulberry & more recently Mia Regan x Victoria Beckham. 

About the Influencer Marketing Trade Body

The Influencer Marketing Trade Body is the professional membership organisation for influencer marketing agencies and influencer marketing platforms. The IMTB is dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

IMTB launched at the Influencer Marketing Show in October 2021. Membership more than doubled from six founding organisations to 13 influencer marketing member companies during its inaugural year. 

IMTB provided written evidence to Parliament’s Inquiry into Influencer Culture and was cited favourably in both the resulting report and the Government’s formal response to that report. 

Our members met with the Department of Digital, Culture, Media and Sport and we responded formally to its Online Advertising Programme consultation. 

Members reviewed guidance from the Advertising Standards Authority and we have provided industry information to the Competition and Markets Authority. 

In July we launched REASSURE - our regulatory advice service as a free benefit to members. 

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