Ketchum becomes the newest of 14 progressive influencer marketing firms to join the Influencer Marketing Trade Body. 

The Influencer Marketing Trade Body (“IMTB”) is delighted to announce Ketchum has joined the professional membership organisation as its newest member. 

Ketchum is a full-service communications consultancy built on an individualized scale meeting client needs in the modern economy. 

Ketchum becomes the 14th influencer marketing company to join the IMTB since launching in October 2021. 

Scott Guthrie, director general of the IMTB welcomed Ketchum as the newest corporate member:

“The global influencer marketing market size has more than doubled since 2019. To harness future growth progressive firms must work together to both protect the consumer and promote our channel’s best practices. The IMTB is delighted to include Ketchum as its newest member. I'm looking forward to working alongside Sarah, Vik and all of the Ketchum Influence team to help realise our industry’s full potential.”

On joining the IMTB Sarah Pinch – MD, Social & Influence at Ketchum said:

"Ketchum couldn’t be prouder to join IMTB, a much needed trade body. Moreso than ever, the influence industry needs regulation and standards to enable fair and safe spaces for influencers and audiences."

Vik Khagram - Senior Account Director, Influencer Relations at Ketchum said:

"Ketchum are absolutely delighted to be part of the IMTB. We are looking forward to collaborating with Scott and the team and are truly excited to help the industry become a better place for influencers, brands and agencies alike. There are a lot of experienced influencer practitioners in the IMTB and it is important for the industry to have such a wealth of experience come together as a force for good."

About Ketchum

Ketchum is a full-service communications consultancy built on an individualized scale meeting client needs in the modern economy. We combine the deep industry and specialty expertise of boutique firms with our global reach to drive our mission as the most diverse, inclusive and creative consultancy in the UK, doing work that matters. We are guided by a commitment to ‘Progress’. We have a restless spirit to do meaningful work for our clients which makes a difference. This sense of ‘progress’ is what drives us at Ketchum. It’s why we are the most recognised communications consultancy for DE&I in the country.

About the Influencer Marketing Trade Body

The Influencer Marketing Trade Body (IMTB) is the professional membership organisation for influencer marketing agencies and influencer marketing platforms. The IMTB is dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

IMTB launched at the Influencer Marketing Show in October 2021. Membership more than doubled from six founding organisations to 13 influencer marketing member companies during its inaugural year. 

Members’ opinion and insight has been sought by publications ranging from the Financial Times to PRWeek; The Drum to Campaign. 

IMTB provided written evidence to Parliament’s Inquiry into Influencer Culture and were cited favourably in both the resulting report and the Government’s formal response to that report. 

Our members met with the Department of Digital, Culture, Media and Sport and we responded formally to its Online Advertising Programme consultation. 

Members reviewed guidance from the Advertising Standards Authority and we have provided industry information to the Competition and Markets Authority.