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IMTB launches REASSURE – our regulatory advice service 

 July 11, 2022

The Influencer Marketing Trade Body (“IMTB”) today launches REASSURE our regulatory advice service - exclusive to IMTB members.

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The Influencer Marketing Trade Body (“IMTB”) today launches REASSURE our regulatory advice service. Exclusive to IMTB, members can now benefit from one-to-one telephone consultations with Hashtag Ad Consulting, the leading legal and regulatory compliance consultancy.

REASSURE by Influencer Marketing Trade Body

Areas of law and guidance covered under the REASSURE service include:

  • Advertising disclosure rules for creators across platforms and jurisdictions
  • Consumer protection legislation – rules affecting marketing and advertising communications
  • Prize draws, competitions, and promotion requirements –  along with their terms and conditions
  • Crypto currencies & crypto assets
  • Protecting the young and vulnerable 
  • Green Claims Code adherence 
Scott Guthrie head shot February 2021

2022 is the year of regulatory and legislative scrutiny of the influencer marketing industry. Regulation goes beyond effective disclosure of creator advertising. It reaches into crypto assets, greenwashing and protecting the young and the vulnerable.

Scott Guthrie ‧ Director, Influencer Marketing Trade Body

Scott Guthrie director general, Influencer Marketing Trade Body said of the partnership launch with Hashtag Ad:

"2022 is the year of regulatory and legislative scrutiny of the influencer marketing industry. Regulation goes beyond effective disclosure of creator advertising. It reaches into areas including crypto assets and the care influencer marketers must take to ensure they do not mislead consumers or are socially irresponsible in the way bitcoin or NFTs are promoted. Regulatory advice also includes briefing marketers against misleading environmental claims. Marketers also have a duty of care to protect the young and the vulnerable. 

The Influencer Marketing Trade Body is on the front foot when promoting best practices within our growing industry. We have been working with Hashtag Ad Consulting since February trialling the REASSURE service and are delighted to formalise the offering making it a permanent membership benefit”. 

Rupa Shah Influencer Marketing Trade Body

I’m thrilled that Hashtag Ad is partnering with the Influencer Marketing Trade Body to provide this valuable service to members. Enquiries during the trial period have covered topics including substantiation for environmental claims on Instagram, commercial music use on YouTube, and exploring the boundaries of taste and decency on TikTok.

 Rupa Shah‧ Founder, Hashtag Ad Consulting

Rupa Shah, founder and managing director of Hashtag Ad Consulting said:

“I’m thrilled that Hashtag Ad is partnering with the Influencer Marketing Trade Body to provide this valuable service to members. Enquiries during the trial period have covered topics including substantiation for environmental claims on Instagram, commercial music use on YouTube, and exploring the boundaries of taste and decency on TikTok, so the service has already proven beneficial to members launching campaigns across a range of platforms”. 

About Hashtag Ad Consulting

Hashtag Ad Consulting offers specialist expertise in influencer marketing regulation. The firm provides strategic advice to influencers, brands and agencies on a range of issues including the rules, regulations and guidelines as set by the Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA).

The consulting firm is led by Rupa Shah - a member of the Committee of Advertising Practice’s Promotional Marketing & Direct Response Panel and Klarna’s Influencer Panel.

Rupa enjoys a depth of subject matter expertise earned from a 13-year career at the ASA.  Rupa is uniquely placed to offer expertise and guidance in order to ensure that all social media and social influencer campaigns are clear and compliant.

Rupa is a bachelor of law, specialising in intellectual property law as well as regulatory compliance. 

About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry.

Launched in October 2021 with six founding members the IMTB now has 12 member organisations: BEN Group Inc., Good Influence, The Fifth, Fourth Floor, INCA, ITB Worldwide, Ogilvy, SEEN Connects, Tagger, TAKUMI, Whalar and What They Said.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

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