February 15, 2024

For the second year running Haymarket Media has selected the Influencer Marketing Trade Body (IMTB) as its official association partner for - Influencer360.

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For the second year running Haymarket Media has selected the Influencer Marketing Trade Body (IMTB) as its official association partner for  Influencer360 - its prestigious summit.

Fronted by leading industry publications, PRWeek and Campaign, Influencer360 is a one-day conference devoted to uniting influencer marketing practitioners from both top brands and agencies. 

Together delegates will discuss the latest opportunities and threats affecting our sector.


Reasons to attend Influencer360

  • Forge valuable relationships shaping your future influencer strategies.
  • Dive into the highs and lows of influencer partnerships from leading brands, agencies, and content creators.
  • Stay in the know about the legal essentials.
  • Be a part of the positive change in your influencer campaigns!
  • Find out about the latest trends in influencer marketing and never miss exciting new opportunities.

John Harrington, PRWeek UK Editor

"PRWeek and Campaign’s Influencer360 is back, bigger and better - and in London for 2024. With the influencer landscape constantly evolving, from new tech to new platforms, we are excited to announce a partnership with the Influencer Marketing Trade Body for the second year. With the expertise of IMTB founder Scott Guthrie, alongside great brands and agencies, we're gearing up to elevate this event to new heights. IMTB members can take advantage of their discount and join us for what is set to be the must-attend influencer event of the year." 

Scott Guthrie, IMTB director general commented:

“The IMTB is thrilled to be back as association partners to Influencer360. The quality of content last year was extremely high with some of the most engaged delegates I’ve hosted. The shift in venue from Brighton to Soho's Ham Yard Hotel will, no doubt, make networking even more rewarding."

Influencer360 essential information

  • Date: 10th April 2024
  • Location: Ham Yard Hotel, London, W1D 7DT
  • Book here


About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members the IMTB now has 21 member organisations: BENlabs, Captiv8, Disrupt, THE FIFTH, FleishmanHillard, Fourth Floor, impact.com, INCA, Ketchum, Ogilvy, Open Influence, R&CPMK, RED PILL, SEEN Connects, Smarts, Storm, Tagger, TAKUMI, Traackr, Whalar and What They Said.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that  administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.

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