Fourth Floor joins the Influencer Marketing Trade Body as new member organisation
The Influencer Marketing Trade Body (“IMTB”) has announced the addition of Fourth Floor as its newest member organisation.
Fourth Floor is a full service influencer marketing agency specialising in reaching games, tech and entertainment audiences.
The agency is the eighth influencer marketing company to join the IMTB. The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry.
"We are excited to be part of IMTB and to be part of shaping our nascent sector as it continues to professionalise. We look forward to working with the IMTB and the other members to ensure we have a voice when decisions are being made that will impact how influencer marketing develops."
- rich keith, ceo, fourth floor
Commenting on joining the IMTB Rich Keith, CEO at Fourth Floor said:
"We are excited to be part of IMTB and to be part of shaping our nascent sector as it continues to professionalise. We look forward to working with the IMTB and the other members to ensure we have a voice when decisions are being made that will impact how influencer marketing develops."
Scott Guthrie, from the IMTB, commented:
“The global influencer marketing market size has more than doubled since 2019. Last year the market was valued at $13.8 billion. By the close of this year our industry is set to top $15 billion. As influencer marketing grows in value so regulators and legislators are keen to ensure the discipline sticks to the same rules as all other marketing channels. The IMTB ensures that influencer marketing is effectively represented in issues discussed by politicians and policymakers. The IMTB is looking forward to working alongside Rich Keith and others at Fourth Floor to help realise our industry’s full potential.”
"As influencer marketing grows in value so regulators and legislators are keen to ensure the discipline sticks to the same rules as all other marketing channels. The IMTB ensures that influencer marketing is effectively represented in issues discussed by politicians and policymakers. The IMTB is looking forward to working alongside Rich Keith and others at Fourth Floor to help realise our industry’s full potential.”
scott guthrie, imtb
About the Influencer Marketing Trade Body
The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry.
Launched in October 2021 the IMTB has eight member organisations: The Fifth, Fourth Floor, INCA, ITB Worldwide, Ogilvy, Tagger, TAKUMI, and Whalar.
Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.
About Fourth Floor
Fourth Floor is a full service influencer marketing agency specialising in reaching games, tech and entertainment audiences. We use data, insight and expertise to build partnerships that bring the right influencers and brands together. Working collaboratively with our partners, we develop and execute on strategy and creative ideas across owned, earned, and paid channels to deliver measurable results.
Media Contact:
Scott Guthrie, director-general, Influencer Marketing Trade Body Email media@imtb.org.uk website https://imtb.org.uk/