Captiv8 becomes the newest of 16 progressive influencer marketing firms to join the Influencer Marketing Trade Body.

The Influencer Marketing Trade Body (“IMTB”) is delighted to announce Captiv8 has joined the professional membership organisation as its newest member. 

Captiv8 is an end-to-end influencer marketing platform providing creator discovery, campaign workflows and reporting.

Captiv8 becomes the 16th organisation to join the IMTB since it launched in October 2021. 

"We are thrilled to be joining forces with the Influencer Marketing Trade Body and work alongside our peers across the UK and EMEA regions, with the goal of building a better landscape for influencer marketing practices and pushing the industry forward." - Bill Kantar, Head of New Markets, Captiv8

"We're delighted to have Captiv8 on board as IMTB's newest member. Progressive platforms and agencies understand that to sustain influencer marketing's meteoric growth rate we need to demonstrate accountability and professionalism to our customers. The IMTB gives members that unified, co-ordinated voice along with a channel to share best practices. We're looking forward to working alongside Captiv8 to help realise our industry's fullest potential" -- Scott Guthrie, director general, IMTB.

About Captiv8

Captiv8 empowers marketers to build sharp creator partnerships by streamlining creator identification and selection. Once creators have been identified, Captiv8's workflow and planning makes scalable campaign activation an effortless lift. From content approvals, to paid amplification, and creator payments - all aspects can be handled with ease and in compliance across the platform. 

As with all marketing and advertising, measurement is key. Captiv8 has built customizable reporting and real-time optimizations in-platform. Marketers feel at ease using Captiv8 because they build strategy, and with the help of Captiv8's platform and technology - campaigns come to life with the utmost ease. 

Captiv8 began in the heart of brand partnerships, connecting creators with brands. With a team of in-house experts, we believe in our product because we use our product to streamline our own workflow. 

About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members the IMTB now has 16 member organisations: BENlabs, Captiv8, THE FIFTH, Fourth Floor, Good Relations, impact.com, INCA, R&CPMK, Ketchum, Ogilvy, SEEN Connects, Storm, Tagger, TAKUMI, Whalar and What They Said.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that  administers the CAP Code to keep ads legal, decent, honest and truthful.