Open Influence becomes the newest of 17 progressive influencer marketing firms to join the Influencer Marketing Trade Body
The Influencer Marketing Trade Body (“IMTB”) is delighted to announce Open Influence has joined the professional membership organisation as its newest member.
Open Influence is a global award-winning creator marketing company. Established in 2013, OI has been a pioneer in this space, executing social strategies for more than 1,000 of the world’s largest brands including P&G, Universal, Google, Coca-Cola, L’Oréal, Kellogg’s, Nestle, Netflix, and more.
Open Influence becomes the 17th organisation to join the IMTB since it launched in October 2021.
Open Influence director of partnerships, U.K. Patrick Lindon said in a statement, “Open Influence U.K. is delighted to come onboard the Influencer Marketing Trade Body along with other leaders in this space. We want to see this industry thrive and grow and trade bodies like IMTB that advise, interpret, establish standards, and educate make it possible.”
IMTB director general Scott Guthrie added, “I'm so pleased Open Influence has joined our swelling ranks of progressive creator marketing firms. A profitable industry over the long haul can only be assured when its main players come together and demonstrate accountability and professionalism. The Influencer Marketing Trade Body offers that accountability through its code of conduct. Open Influence will be an asset to our body as we share best practices to nudge our industry forward together.”
About Open Influence
Open Influence is a global award-winning creator marketing company that is at the front of the creator economy. Established in 2013, OI has been a pioneer in this space, executing social strategies for more than 1,000 of the world’s largest brands including P&G, Universal, Google, Coca-Cola, L’Oréal, Kellogg’s, Nestle, Netflix, and more.
The company’s proprietary platform boasts the industry’s largest collection of influencer data and leverages machine learning and image recognition to analyse more than 100 million pieces of content. Additionally, OI’s suite of workflow management tools makes it easy to track progress and manage communication.
About the Influencer Marketing Trade Body
The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.
Launched in October 2021 with six founding members the IMTB now has 17 member organisations: BENlabs, Captiv8, THE FIFTH, Fourth Floor, Good Relations, impact.com, INCA, R&CPMK, Ketchum, Ogilvy, Open Influence, SEEN Connects, Storm, Tagger, TAKUMI, Whalar and What They Said.
Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.
IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code.
CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that administers the CAP Code to keep ads legal, decent, honest and truthful.