January 17, 2024

PMW partners with the IMTB for its major conference


Performance Marketing World (PMW) has partnered this year with the Influencer Marketing Trade Body (IMTB) for its major conference - PMW Unlocked.

Held in London in early March, PMW Unlocked is a two-day conference and exhibition operated by the Haymarket Media Group title designed for marketers within influencer marketing, AI tech and data, and ecommerce. 

IMTB is set to chair the event’s Creator Stage, hosting a curated agenda of panel sessions, presentations and fireside chats with senior influencer marketers.

Speaking about the event to be held at London’s Business Design Centre, Robin Langford, editor of Performance Marketing World, said: 

"PMW Unlocked is back, with a new location, bigger stages, more delegates and an exciting new line up of renowned speakers to equip you with all you need to succeed in what will be a transformational year for the marketing industry.

"With the creator economy set to play an even more crucial part of the marketing mix in 2024, PMW is thrilled to partner with the Influencer Marketing Trade Body and bring in the expertise of its founder Scott Guthrie to helm the Creator Stage at PMW Unlocked. We hope that IMTB members will take advantage of their discount and join us for the must attend marketing event of the year."

IMTB’s Scott Guthrie commented:

“Influencer marketing has a bright future ahead but its full potential can only be realised when brands, agencies, platforms and creators act responsibly, taking seriously their obligations to each other and to consumers.

“I am thrilled that PMW Unlocked has chosen to partner with the IMTB and has asked us to host the Creator Stage. I’m looking forward to learning from my peers about new trends and best practices within our industry.”

About PMW Unlocked

Performance Marketing World Unlocked is being held in London’s Business Design Centre on 05 March and 06 March 2024. The Creator Stage will run on Day 2 of the event. More information can be found on the event’s website.  

About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members the IMTB now has 21 member organisations: BENlabs, Captiv8, Disrupt, THE FIFTH, FleishmanHillard, Fourth Floor, impact.com, INCA, Ketchum, Ogilvy, Open Influence, R&CPMK, RED PILL, SEEN Connects, Smarts, Storm, Tagger, TAKUMI, Traackr, Whalar and What They Said.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that  administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.

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