June 12, 2023

Disrupt becomes the newest of 18 progressive influencer marketing firms to join the Influencer Marketing Trade Body.


The Influencer Marketing Trade Body (“IMTB”) is delighted to announce Disrupt has joined the professional membership organisation as its newest member. 

Disrupt is a full-service influencer marketing agency that, through data-driven insights, builds meaningful, relevant relationships with the right creators - converting attention into action, and action into revenue.  

The agency counts Vinted, Ecco, TOMS, Huel, and Admiral as some of the household name brands it works with. 

Disrupt’s ambition is to put influencer marketing at the heart of every digital strategy.

“I am so pleased to announce that Disrupt has officially joined the Influencer Marketing Trade Body. By collaborating with other industry leaders we have an incredible opportunity to influence the future of this remarkable space. Together, we will strive to establish fair standards and promote best practices for everyone involved”.

Stevie Johnson // Disrupt

Scott Guthrie, Director General, IMTB said on the appointment of Disrupt as the IMTB's newest member:

“To harness future growth progressive firms must work together to both protect the consumer and promote our channel’s best practices. The IMTB is delighted to include Disrupt as its newest member. I'm looking forward to working alongside Stevie to help realise our industry’s full potential.”

Disrupt joins IMTB with quote from Stevie Johnson

About Disrupt

Disrupt is a full-service influencer marketing agency that makes brands famous by creating social and influencer campaigns that command attention and deliver stand-out results. 

A team of collective disruptors with its finger on the cultural pulse, the agency creates, builds, and amplifies campaigns across all social and entertainment platforms. Through smart, data-driven insights, Disrupt builds meaningful and relevant relationships with the right creators so that attention converts into action, and action converts into revenue. No matter what part of the funnel, Disrupt's campaigns cover all elements of the influencer landscape. 

Alongside influencer marketing, Disrupt's other services also cover paid social and content production. 

About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members the IMTB now has 18 member organisations: BENlabs, Captiv8, Disrupt, THE FIFTH, Fourth Floor, Good Relations, impact.com, INCA, R&CPMK, Ketchum, Ogilvy, Open Influence, SEEN Connects, Storm, Tagger, TAKUMI, Whalar, and What They Said.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that  administers the CAP Code to keep ads legal, decent, honest and truthful.

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