What They Said logo IMTB


What They Said is a creative influencer marketing agency, driven by authenticity, creativity & inclusivity. Born out of the PrettyGreen Group of creative communications agencies, we deliver Less Ordinary influencer marketing for brands that want out of their comfort zone.

Our offering is rooted in the belief that a relationship-led approach is fundamental to drive long-term brand advocates. The generic platform approach to influencer marketing is diluting influence and credibility and a personalised and targeted approach delivers tenfold in terms of value and sincerity. 

We’re not about vanity metrics, Sponcon, reach campaigns or delivering big numbers without context. We build authentic relationships with relevant creators and have a unique strategic framework that allows us to create and deliver bespoke creative solutions for brands that deliver a commercial impact. 

We have three core beliefs:

  1. Genuine influencer isn’t just about big numbers
  2. Relatable, un-filtered and informative content is what audiences want to see
  3. Relationships are key - now is the time to embrace the collaborative nature of the industry


Audible, Hasbro, Compare The Market, Aussie, Pantene, SMARTY Mobile


Influencer Marketing Awards 2022: Most Effective Collaboration for Pantene Miracles Silky & Glowing

Contact details

Primary contact

Joe Stratton



Company size


London, UK

Office locations


Number of employees


Date joined IMTB

March 2022