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What They Said joins the Influencer Marketing Trade Body 

 July 4, 2022

What They Said joins the Influencer Marketing Trade Body as a member organisation

The Influencer Marketing Trade Body (“IMTB”) has announced the addition of What They Said as a member organisation. 

The creative influencer marketing agency, driven by authenticity, creativity & inclusivity offers a relationship-led approach to brand advocacy.

What They Said recently won a silver place in the Most Effective Collaboration category for their work with Pantene at the Influencer Marketing Awards.

The agency becomes the 11th influencer marketing company to join the IMTB since its launch in October 2021.

Joe Stratton What They Said IMTB

“We have always placed huge value on the importance of professionalism in our industry and want to align with organisations that are championing fairness & equality."

Joe stratton, client services Director, what they said

“What They Said are excited to be joining the IMTB", explained Client Services Director, Joe Stratton, continuing: "We might be a relatively new kid on the block but we have always placed huge value on the importance of professionalism in our industry and want to align with organisations that are championing fairness & equality. 

"We are looking forward to working together with Scott and the other members to continue to evolve the influencer marketing industry.”

Scott Guthrie, from the IMTB, commented:

"2022 is the year of regulatory and legislative scrutiny of the influencer marketing industry. Not just effective disclosure of creator advertising, but also issues including proper representation, pay parity, accurate advertising of crypto assets and working against greenwashing. The Influencer Marketing Trade Body is actively working with Parliament, with the Department of Digital Culture Media and Sport and with the Advertising Standards Authority to effect positive change. I'm delighted that What They Said is now part of that conversation and look forward to working together towards enhanced levels of professionalism within our sector."

About What They Said

What They Said is a creative influencer marketing agency, driven by authenticity, creativity & inclusivity. Born out of the PrettyGreen Group of creative communications agencies, the firm delivers Less Ordinary influencer marketing for brands that want out of their comfort zone.

The offering of What They Said is rooted in the belief that a relationship-led approach is fundamental to drive long-term brand advocates. And that a personalised and targeted approach delivers tenfold in terms of value and sincerity. 

Read more about the agency on our register of members.


About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry.

Launched in October 2021 with six founding members the IMTB now has 11 member organisations: BEN Group Inc., The Fifth, Fourth Floor, INCA, ITB Worldwide, Ogilvy, SEEN Connects, Tagger, TAKUMI, Whalar and What They Said.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.



Media Contact:

Scott Guthrie, director-general, Influencer Marketing Trade Body Email media@imtb.org.uk website https://imtb.org.uk/

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