VaynerMedia becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body

The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that VaynerMedia - the global integrated creative and media agency - has joined the professional membership organisation as its newest member.

Founded in 2009, by Gary Vaynerchuk,VaynerMedia understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results.

On joining the IMTB Esme Rice, EMEA Influencer Business Director, VaynerMedia said: 

"We are truly excited to join the IMTB as VaynerMedia has long supported the core values of the IMTB through our ethos and work. As members, we’re joining others in leading the conversation around industry practice and modern brand building. 

We understand the importance of understanding platforms, their algorithms, and culture. It is just as important to be deeply knowledgeable about industry regulation - and at the heart of discussions - so that we can help clients make better business decisions.

Together with other leading agencies, we can shape more responsible advertising and build both trust and investment in our sector."

Read more about VaynerMedia on the members' register.

About the Influencer Marketing Trade Body

The IMTB is a UK-based not-for-profit professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched by ISBA in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.