United Entertainment Group (UEG) becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body
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The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that UEG - a global culture & entertainment marketing agency - has joined the professional membership organisation as its newest member.
UEG helps brands connect with influential voices and platforms to craft content that captures attention where it counts.
On joining the IMTB, Paul Tremain, Managing Director, EVP, EMEA and Isabella Seagrove, Director of Talent and Influencer, EMEA issued a joint statement on behalf of UEG:
“We’re excited to join the Influencer Marketing Trade Body in 2025, an organisation that champions creator fairness, transparency, and creativity.
At United Entertainment Group, we believe in building a more equitable and inspiring creator economy—one where talent is valued, ideas thrive, and partnerships are grounded in trust. This move reflects our commitment to shaping a more responsible and future-focused influencer marketing industry.”
Read more about UEG on the members' register.
About the Influencer Marketing Trade Body
The IMTB is a UK-based not-for-profit professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.
Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.
Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.
IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code.
CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that administers the CAP Code to keep ads legal, decent, honest and truthful.
IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched by ISBA in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.