October 2021
IMTB launched
IMTB launched at the Influencer Marketing Show with six founding members. IMTB outlined its aims in a keynote presentation to attendees.
may 2022
Parliament publishes Influencer inquiry report
Parliament published its report 'Influencer culture: Lights, camera, inaction?' following a 15-month inquiry. IMTB is mentioned three times in the report for its positive contribution to the sector.
July 2022
Online Advertising Programme consultation
IMTB met with representatives from the Department for Digital, Culture, Media and Sport at a roundtable event and later submitted written responses to the consultation.
July 2022
REASSURE launched
IMTB launched REASSURE its regulatory advice service - exclusive to IMTB members who can now benefit from one-to-one telephone consultations with Hashtag Ad Consulting, the leading legal and regulatory compliance consultancy as a free member benefit.
July 2022
Membership doubles
The 12th progressive influencer marketing firm joined IMTB as a member organisation.
September 2022
Influencer Marketing Show
IMTB was appointed association partner to the Influencer Marketing Show - just a year after launching at the 2021 show.
september 2022
Government responds to influencer culture inquiry
The UK Government published its formal response to Parliament's inquiry into influencer culture. IMTB’s code of conduct was cited within the report as was IMTB’s work with ISBA on the influencer marketing code of conduct.
january 2023
CAP appoints IMTB
IMTB became an associate member of the Committee of Advertising Practice ("CAP") to represent the influencer marketing sector. It is the first new committee appointee in over a decade.
march 2023
CAP & CMA revamp influencer guidance
IMTB was asked to review joint influencer marketing guidance provided by the Competition and Markets Authority (CMA) and the Committee of Advertising Practices (CAP). IMTB was cited as a key resource within the guidance.
maY 2023
Membership triples
The 18th progressive influencer marketing firm joined IMTB as a member organisation.
jUNE 2023
Code joint venture
ISBA and IMTB re-launched the Influencer Marketing Code of Conduct as a joint venture between the two trade bodies.
Oct 2023
Meta industry roundtable
IMTB became a member Meta's industry roundtable - a group of advertising trade associations, practitioners and experts which meets twice a year to discuss digital advertising.
JAN 2024
Official supporter to Media Smart
The IMTB became an official supporter of Media Smart - the not-for-profit education programme that helps young people understand advertising wherever it appears and inspires them to consider the sector as a career choice.
MAY 2024
Presents in Romania power of responsible influencer marketing
IMTB spoke at an international conference on ethical influencer marketing as the guest of the Romanian Advertising Council (RAC).
July 2024
Co-founded EIMA - the European Influencer Marketing Alliance
The IMTB joined forces with influencer marketing trade associations in France and Germany to form the European Influencer Marketing Alliance (EIMA).
July 2024
Joined EASA - the European Advertising Standards Alliance
Through the formation of EIMA, the IMTB was successfully voted in as an associate industry member of the European Advertising Standards Alliance (EASA).
OCT 2024
IMTB challenges ASA over creator economy
IMTB co-hosted a webinar with the Advertising Standards Authority in which it challenged the ad regulator to demonstrate how it was keeping up with the burgeoning creator economy.
NOV 2024
4th edition of Influencer Marketing Code of Conduct published
IMTB and ISBA launched the 4th iteration of the influencer marketing code of conduct. The 4th edition has been fundamentally rethought, with commitments divided into themed sections which detail the best practices expected of brands, talent and influencer marketing agencies, and influencers themselves.
April 2025
IMTB as partner to Influencer360 for third year
Haymarket Media selected IMTB as its official association partner for Influencer360 for the third year running in 2025. Fronted by leading industry publications, PRWeek and Campaign, Influencer360 is a one-day conference devoted to uniting influencer marketing practitioners from both top brands and agencies.
MaY 2025
IMTB spoke at the invitation of UNESCO on the importance of content creator information integrity and presented its draft professional creator charter.
The workshop, convened by the UN’s agency for the promotion of education, science, culture, and communication was held as part of the World Press Freedom Day celebrations in Brussels.
may 2025
AI is already embedded within each stage of the creator marketing workflow. Its power lies in how marketers use it to harness human creativity - IMTB told European advertising regulators and industry leaders at EASA’s spring meeting.
JUNE 2025
A new influencer marketing academic textbook praised IMTB for playing ‘crucial role in promoting responsible influencer marketing’.
JULY 2025
The directors of the Committee of Advertising Practice ("CAP") voted unanimously to appoint IMTB as a full member of CAP.
IMTB has been an associate member of CAP since March 2023 when it became the first new CAP member in over a decade.
Influencer Marketing Trade Body
