Our story so far

Ogilvy, The Fifth, INCA, Whalar, TAKUMI and Tagger came together in 2020 to help professionalise the fast-growing influencer marketing industry. These companies later became the founding members of the Influencer Marketing Trade Body - the professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry. Explore a timeline of our most notable events from its short existence. 

May 2021

IMTB responded to a call for evidence made by the DCMS Committee, as part of its inquiry into ‘influencer culture.

August 2021

IMTB provided further information to oral evidence as part of Parliament's inquiry into ‘influencer culture'.


IMTB responded to written evidence  provided by the Department for Digital, Culture, Media & Sport as part of Parliament's inquiry into ‘influencer culture’.

September 2021

Incorporated Society of British Advertisers (ISBA), the UK’s leading body for advertising groups, launched a Code of Conduct for Influencer Marketing. IMTB played a significant role in shaping the code during its review process. 

October 2021

IMTB officially launched at the Influencer Marketing Show with a key note presentation titled: 'Profits from Professionalism'.

November 2021

Ads promoting cosmetic interventions to under-18s will be banned under new advertising regulations. IMTB provided comment on the tightening of this legislation.

January 2022

ITB Worldwide joined IMTB as a corporate member.

February 2022

IMTB wrote to Dr Luke Evans MP offering support for this Body Image Bill. 

March 2022

IMTB to speak at Performance Marketing Worldwide in a session titled: 'For the Long Haul: Integrating Influencers as Long-Term Assets'.

April 2022

IMTB to provide opening keynote speech at Marketing Week, Athens.