Ogilvy, The Fifth, INCA (now Goat), Whalar, TAKUMI and Tagger came together in 2020 to help professionalise the fast-growing influencer marketing industry. These companies later became the founding members of the Influencer Marketing Trade Body - the professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry. Explore a timeline of our most notable events from its short existence.
Parliament publishes Influencer inquiry report
Parliament published its report 'Influencer culture: Lights, camera, inaction?' following a 15-month inquiry. IMTB is mentioned three times in the report for its positive contribution to the sector.
Online Advertising Programme consultation
IMTB met with representatives from the Department for Digital, Culture, Media and Sport at a roundtable event and later submitted written responses to the consultation.
Government responds to influencer culture inquiry
The UK Government published its formal response to Parliament's inquiry into influencer culture. IMTB’s code of conduct was cited within the report as was IMTB’s work with ISBA on the influencer marketing code of conduct.
CAP appoints IMTB
IMTB became a member of the Committee of Advertising Practice ("CAP") to represent the influencer marketing sector. It is the first new committee appointee in over a decade.
CAP & CMA revamp influencer guidance
IMTB was asked to review joint influencer marketing guidance provided by the Competition and Markets Authority (CMA) and the Committee of Advertising Practices (CAP). IMTB was cited as a key resource within the guidance.
Haymarket Media selected IMTB as its official association partner for Influencer360. Fronted by leading industry publications, PRWeek and Campaign, Influencer360 is a one-day conference devoted to uniting influencer marketing practitioners from both top brands and agencies.
The 18th progressive influencer marketing firm joined IMTB as a member organisation.