Our story so far
Ogilvy, The Fifth, INCA, Whalar, TAKUMI and Tagger came together in 2020 to help professionalise the fast-growing influencer marketing industry. These companies later became the founding members of the Influencer Marketing Trade Body - the professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry. Explore a timeline of our most notable events from its short existence.
Incorporated Society of British Advertisers (ISBA), the UK’s leading body for advertising groups, launched a Code of Conduct for Influencer Marketing. IMTB played a significant role in shaping the code during its review process.
IMTB officially launched at the Influencer Marketing Show with a key note presentation titled: 'Profits from Professionalism'.
IMTB wrote to Dr Luke Evans MP offering support for this Body Image Bill.
IMTB to provide opening keynote speech at Marketing Week, Athens.