Our story

 so far

Ogilvy, The Fifth, INCA (now Goat), Whalar, TAKUMI and Tagger came together in 2020 to help professionalise the fast-growing influencer marketing industry. These companies later became the founding members of the Influencer Marketing Trade Body - the professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry. Explore a timeline of our most notable events from its short existence. 

October 2021

IMTB launched

IMTB launched at the Influencer Marketing Show with six founding members. IMTB outlined its aims in a keynote presentation to attendees.

may 2022

Parliament publishes Influencer inquiry report

Parliament published its report 'Influencer culture: Lights, camera, inaction?' following a 15-month inquiry. IMTB is mentioned three times in the report for its positive contribution to the sector.

July 2022

Online Advertising Programme consultation

IMTB met with representatives from the Department for Digital, Culture, Media and Sport at a roundtable event and later submitted written responses to the consultation

July 2022

REASSURE launched

IMTB launched REASSURE its regulatory advice service - exclusive to IMTB members who can now benefit from one-to-one telephone consultations with Hashtag Ad Consulting, the leading legal and regulatory compliance consultancy as a free member benefit. 

July 2022

Membership doubles

The 12th progressive influencer marketing firm joined IMTB as a member organisation.

September 2022

Influencer Marketing Show

IMTB was appointed association partner to the Influencer Marketing Show - just a year after launching at the 2021 show.

september 2022

Government responds to influencer culture inquiry

The UK Government published its formal response to Parliament's inquiry into influencer culture. IMTB’s code of conduct was cited within the report as was IMTB’s work with ISBA on the influencer marketing code of conduct. 

january 2023

CAP appoints IMTB

IMTB became a member of the Committee of Advertising Practice ("CAP") to represent the influencer marketing sector. It is the first new committee appointee in over a decade. 

march 2023

CAP & CMA revamp influencer guidance

IMTB was asked to review joint influencer marketing guidance provided by the Competition and Markets Authority (CMA) and the Committee of Advertising Practices (CAP). IMTB was cited as a key resource within the guidance.

April 2023


Haymarket Media selected IMTB as its official association partner for Influencer360. Fronted by leading industry publications, PRWeek and Campaign, Influencer360 is a one-day conference devoted to uniting influencer marketing practitioners from both top brands and agencies.

maY 2023

Membership triples 

The 18th progressive influencer marketing firm joined IMTB as a member organisation.

jUNE 2023

Code joint venture

ISBA and IMTB re-launched the Influencer Marketing Code of Conduct as a joint venture between the two trade bodies.