Socially Powerful becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body

The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that Socially Powerful - a global full-service social and influencer marketing agency - has joined the professional membership organisation as its newest member.

Founded in 2016, Socially Powerful was born out of a love for telling powerful stories in collaboration with content creators. Today, the company is a global, award-winning social and influencer agency powered by technology and innovation, with offices in the UK, US, and Europe. 

Socially Powerful works with companies including Pernod Ricard, L’Oreal, and Amazon.

On joining the IMTB Socially Powerful founder, James Hacking said:

"We're thrilled to be joining the IMTB at an exciting time for Socially Powerful. As we grow, and scale operations globally, our clients continue to seek our strategic guidance on the evolving landscape. It's a pleasure to join Scott and the wider team in the quest to promote best practice, responsible influencer marketing. We are dedicated to sharing our experiences and perspectives as we collectively champion a set of industry standards built on transparency and accountability."

Read more about Socially Powerful on the members' register.

About the Influencer Marketing Trade Body

The IMTB is a UK-based not-for-profit professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.