June 14, 2022

SEEN Connects joins the Influencer Marketing Trade Body as its newest member organisation

The Influencer Marketing Trade Body (“IMTB”) has announced the addition of SEEN Connects as its newest member organisation. 

The innovative influencer marketing agency housing a team of strategic thinkers and creatives SEEN Connects marries insights combined with robust data, to tailor-make an authentic and relevant approach for its clients.

SEEN Connects recently won a silver place in the Best Large Influencer Marketing Agency category at the Influencer Marketing Awards.

The agency becomes the 11th influencer marketing company to join the IMTB since its launch in October 2021.


SEEN Connects is the innovative influencer marketing agency. As leaders in our field, we help set the industry standard and pave the way for others to follow. The IMTB shares our pillars of fairness and integrity and as such we are pleased to announce our membership. We look forward to shaping the future of influencer marketing together. 

Joe Mowles, Business Director (Celebrity & Influencer)

Scott Guthrie, from the IMTB, commented:

“The global influencer marketing market size has more than doubled since 2019. Last year the market was valued at $13.8 billion. By the close of this year our industry is set to top $15 billion. As influencer marketing grows in value so regulators and legislators are keen to ensure the discipline sticks to the same rules as all other marketing channels. The IMTB ensures that influencer marketing is effectively represented in issues discussed by politicians and policymakers. The IMTB is looking forward to working alongside Joe Mowles and his colleagues at SEEN Connects to help realise our industry’s full potential.”

About SEEN Connects

SEEN Connects is an innovative influencer marketing agency which includes a team of strategic thinkers and creatives. Using real-life insights, combined with robust data, the agency can tailor-make an authentic and relevant approach for its clients. 

Read more about the agency on our register of members.

About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry.

Launched in October 2021 with six founding members the IMTB now has 11 member organisations: BEN Group Inc., The Fifth, Fourth Floor, INCA, ITB Worldwide, Ogilvy, SEEN Connects, Tagger, TAKUMI, Whalar and What They Said.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

Media Contact:

Scott Guthrie, director-general, Influencer Marketing Trade Body Email media@imtb.org.uk website https://imtb.org.uk/

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