Precisify becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body

The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that Precisify - the company that leverages proprietary panels, AI models, intent signals and contextual data to empower agencies & brands to achieve superior digital advertising outcomes - has joined the professional membership organisation as its newest member.

Precisify is pioneering a new standard for digital advertising where every story finds its perfect audience: Zero waste. Maximum impact.

On joining the IMTB, Mark Bassett, Head of Influencer at Precisify said: 

"Precisify has joined the IMTB because we believe the next era of influencer marketing has to be built on higher standards, clearer measurement, and real accountability. 

"We are excited to work alongside the IMTB and its members to help raise trust and quality across the industry."

Read more about Precisify on the IMTB members' register.

About the Influencer Marketing Trade Body

The IMTB is a UK-based not-for-profit trade association dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP"), the UK advertising’s rule-making body.

It co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.

IMTB sits on the government's Online Advertising Taskforce as part of its influencer marketing workstream. 

IMTB co-runs the Digital Creators All-Party Parliamentary Group, designed as a forum for creators to engage policymakers - acting as a vital bridge between the UK’s creators and Westminster

IMTB is an Advertising Association member. Our director general sits on the AA's council. 

In 2024, IMTB co-founded the European Influencer Marketing Alliance - a federation of professional influencer marketing organisations across Europe. EIMA provides a unified voice for creator economy constituents to regulators, legislators, media, academics and other key stakeholders at a time of tremendous growth within the industry but also a time of increased legislative and regulatory scrutiny.

Member organisations sign up to our code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.