- PMW & IMTB renew partnership for two-day conference: PMW Unlocked
- IMTB chairs Influencer stage on Day 1
More...
Performance Marketing World (PMW) has renewed its partnership with the Influencer Marketing Trade Body (IMTB) for its Spring 2025 conference - PMW Unlocked.
This unmissable event brings together the brightest minds in performance marketing, affiliate marketing and influencer marketing. IMTB is proud to be part of the journey to unlock innovation, collaboration, and growth in the industry.
Held in London on 04 & 05 March, PMW Unlocked is a two-day conference and exhibition operated by the Haymarket Media Group title designed for marketers within influencer marketing, AI tech and data, performance marketing and ecommerce.
IMTB is set to chair the event’s Influencers, Partners and Affiliates stage, hosting a curated agenda of panel sessions, presentations and fireside chats with senior marketers. We can’t wait to connect, share insights, and shape the future of performance marketing. We’ll hopefully see you there!
I’m delighted that the Influencer Marketing Trade Body is returning as a partner to PMW Unlocked ... . We are dedicating even more stage time to influencer marketing, reflecting the growing importance of the creator economy for brands large and small.
-robin langford, PMW editor
Speaking about the event to be held at London’s Business Design Centre, Robin Langford, editor of Performance Marketing World, said:
“I’m delighted that the Influencer Marketing Trade Body is returning as a partner to PMW Unlocked, for what will be our biggest live event yet – do check out our brand-packed agenda if you want to be wowed! This year, we are dedicating even more stage time to influencer marketing, reflecting the growing importance of the creator economy for brands large and small.
“And of course, I’m so pleased to welcome IMTB founder Scott Guthrie back to chair PMW Unlocked 'Influencers, Partners, and Affiliates Stage' – he's back by popular demand due to his expertise and wonderful raconteurship! We hope that IMTB members will take advantage of their discount and join us for the must attend marketing event of the year."
About PMW Unlocked
DATE
04 - 05 March 2025
VENUE
AGENDA
WEBSITE
IMTB members enjoy discounted ticket prices
About the Influencer Marketing Trade Body
The IMTB is a UK-based not-for-profit professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.
Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.
Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.
IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code.
CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that administers the CAP Code to keep ads legal, decent, honest and truthful.
IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.