May 30, 2024

Outreach becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body

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The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that Outreach - a leading talent agency nurturing and elevating the careers of culturally-relevant creators, entertainers and public figures - has joined the professional membership organisation as its newest member.

Outreach’s team of experts helps talent meet their highest ambitions across media and entertainment, from broadcast to podcasts to publishing to partnering with world-renowned brands and much more in between. 

The agency places positive influence at the centre of its business values and challenges the influencer marketing industry to be more diverse, inclusive and agile.

On joining the IMTB Outreach CEO, Emilio Arciniega, said: 

“I’m thrilled to bring Outreach into the IMTB. For years now I’ve been a huge fan of everything that Scott and the board have been doing, particularly with regard to raising regulation standards within the industry. As a talent agency, I believe our addition to the IMTB will add real value particularly from the talent perspective. We at Outreach are excited to work closely with the IMTB and continue to improve the influencer market.” 

Scott Guthrie, Director General, IMTB said:

“The IMTB is delighted to welcome Outreach to its growing roster of progressive influencer marketing member firms. I’ve long been an admirer of Emilio’s work in growing a diverse and inclusive roster of talent. His agency’s commitment to responsible marketing will be a big asset to our association.”

Read more about Outreach on the members' register.


About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members, the IMTB has grown at speed since. 

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that  administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.

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