Media Bodies becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body
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The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that Media Bodies - a global, award-winning influencer marketing Agency specialising in performance-led influencer campaigns - has joined the professional membership organisation as its newest member.
Founded in 2013, Media Bodies’ expertise lies in bringing a performance-led perspective to Influencer Marketing across platforms, using deeper data analytics to optimise campaign performance at multiple stages in the planning, execution, and analysis processes to make Influencer Marketing a profitable & scalable part of brands’ marketing mixes.
Media Bodies works with companies including Emma Sleep, Hello Fresh, Surfshark, and NordVPN.
On joining the IMTB Media Bodies founder, Edward Fuller said:
"We're very excited to partner with the IMTB and work towards bringing more informed conversations, practices, and credibility into the industry amidst this exciting phase of growth."
Read more about Media Bodies on the members' register.
About the Influencer Marketing Trade Body
The IMTB is a UK-based not-for-profit professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.
Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.
Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.
IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code.
CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that administers the CAP Code to keep ads legal, decent, honest and truthful.
IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.