April 23, 2024

Kolsquare becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body.


The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that Kolsquare has joined the professional membership organisation as its newest member.

Kolsquare, a leading influencer marketing software solution in Europe, is used by marketing professionals for managing KOL marketing campaigns (K.O.L for Key Opinion Leaders, aka influencers), and is designed to optimise brand communication strategies in response to new digital challenges.

The firm counts the likes of Coca-Cola, Danone, Publicis, Orange, Sézane, and Decathlon as clients. 

In March Kolsquare became a certified B Corp. - a label that recognises companies meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

A quote from Quentin Bordage CEO of Kolsquare saying "“We look forward to collaborating with IMTB and the members of this inspiring community in order to set new standards, share best practices, and define the future of global influencer marketing together." Quote written in black against yellow background with image of Quentin Bordage to right of text

On joining the IMTB Quentin Bordage, Founder and CEO of Kolsquare, said:

“We're excited to join the Influencer Marketing Trade Body as Kolsquare grows in the UK. The influencer marketing industry is rapidly evolving, and it is important that we as insiders make sure this growth happens in a responsible and sustainable way. 

“We believe that there is a huge potential for KOL marketing to foster innovation, collaboration and drive positive change through social media and joining IMTB aligns perfectly with our vision. 

“We look forward to collaborating with IMTB and the members of this inspiring community in order to set new standards, share best practices, and define the future of global influencer marketing together.

Scott Guthrie, Director General, IMTB said:

“The IMTB is delighted to welcome Kolsquare to its growing roster of progressive influencer marketing member firms. 

“Influencer marketing plays a pivotal role in shaping consumer behaviour. The trust our sector enjoys is earned when brands, agencies, platforms and creators act responsibly, taking seriously their obligations to each other and to consumers - especially young and other vulnerable sections. 

"I’m looking forward to working with Quentin and his team. Kolsquare champions responsible influencer marketing by promoting transparency, ethical practices, and meaningful collaborations to inspire change. These beliefs and behaviours chime perfectly with the work being undertaken by the IMTB. 

Read more about Kolsquare  on the members' register.

About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members, the IMTB has grown at speed since. 

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that  administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.

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