PRWeek and Campaign partner with IMTB at leading industry event – Influencer360 on 28 April 2026
For the fourth year running, industry titles PRWeek and Campaign have selected the Influencer Marketing Trade Body (IMTB) as their official association partner for Influencer360 – the prestigious industry summit.
Once again, IMTB members enjoy discounted ticket pricing to the event.
Fronted by the combined authority of Haymarket Media titles PRWeek and Campaign, Influencer360 is the number one summit for senior marketers at brands, agencies and everywhere in between.
This year’s event has been completely rebuilt for 2026 to move past tactical experiments and give you a step-by-step guide on creating influencer strategies that offer continued business growth.
We’re bringing together the best in the industry to solve some of our biggest challenges including, how to balance brand control and creative freedom, how to use AI and technology without removing the human in your strategy, and seeing what excellence in influencer marketing actually looks like using case studies.
Siobhan Holt, Deputy Editor, PRWeek welcomed the IMTB back as partners for Influencer360 2026 saying:
“PRWeek and Campaign’s Influencer360 returns to London this April. The influencer and creator marketing sector is constantly changing, from new platforms and tech restrictions to AI.
“We are excited to announce a partnership with the Influencer Marketing Trade Body for the fourth year. With the expertise of IMTB founder Scott Guthrie, alongside leading agencies and brands, this year’s event is set to be bigger and better. IMTB members can take advantage of their discount and join us for the must-attend influencer event of 2026.”
Tickets page [IMTB members receive discount code]
About the Influencer Marketing Trade Body
The IMTB is a UK-based not-for-profit trade association dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.
Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.
IMTB represents influencer marketing on the Committee of Advertising Practice (“CAP”), the UK advertising’s rule-making body.
It co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.
IMTB sits on the government’s Online Advertising Taskforce as part of its influencer marketing workstream.
IMTB co-runs the Digital Creators All-Party Parliamentary Group, designed as a forum for creators to engage policymakers – acting as a vital bridge between the UK’s creators and Westminster
IMTB is an Advertising Association member. Our director general sits on the AA’s council.
In 2024, IMTB co-founded the European Influencer Marketing Alliance – a federation of professional influencer marketing organisations across Europe. EIMA provides a unified voice for creator economy constituents to regulators, legislators, media, academics and other key stakeholders at a time of tremendous growth within the industry but also a time of increased legislative and regulatory scrutiny.
Member organisations sign up to our code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.