PRWeek and Campaign partner with IMTB at leading industry event - Influencer360

For the third year running industry titles PRWeek and Campaign have selected the Influencer Marketing Trade Body (IMTB) as their official association partner for Influencer360 - the prestigious industry summit.

Fronted by leading Haymarket Media titles PRWeek and Campaign, Influencer360 is a one-day conference devoted to uniting influencer marketing practitioners from both top brands and agencies. 

What’s in store at Influencer360 2025:

• Responsible Influencer Marketing: How to drive ethical campaigns with lasting impact.
• Creative Collabs: Learn the tips on partnering with creators to inspire action and deliver measurable results.
• AI in Marketing: Explore how artificial intelligence is reshaping the future.

Event speakers include experts from Ben & Jerry’s, Heineken, Sky, Lipton, TikTok Shop, the Department for Culture, Media and Sport, and top content creators. With their insights designed to both inspire drive results throughout 2025.

Siobhan Holt, PRWeek UK News Editor commented on the hat trick collaboration between IMTB and Influencer360:

"PRWeek and Campaign's Influencer360 returns to London this April. The influencer sector is constantly changing, from tech restrictions to new platforms. We are excited to announce a partnership with the Influencer Marketing Trade Body for the third year. With the expertise of IMTB founder Scott Guthrie, alongside leading agencies and brands, the 2025 event is set to be bigger and better than the last. IMTB members can take advantage of their discount and join us for the must-attend influencer event of 2025." 

Scott Guthrie, IMTB director general said:

“IMTB is thrilled to be asked back as association partner for the third time. This year’s session line up notes the maturation of our industry with speakers from government, social media platforms, law firms as well as leading brands, and agencies. I always look forward to this event. It holds a unique energy.”

About the Influencer Marketing Trade Body

The IMTB is a UK-based not-for-profit professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.