April 30, 2024

Influencer becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body


The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that global influencer marketing agency Influencer has joined the professional membership organisation as its newest member.

Founded by OG YouTube creator Caspar Lee and entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world.

The firm counts the likes of Google, Coca-Cola, Amazon, Microsoft, TikTok, Snap, Meta, Viator as clients. 

On joining the IMTB Ben Jeffries, CEO, Influencer said:

"We are proud to have partnered with the IMTB, a trade organisation that champions the influencer marketing industry through education, conversation, and collective unity. At Influencer, our dedication to advancing the marketing industry is furthered by this collaboration. Together with the IMTB, we are committed to making a significant impact and effecting positive change."

Scott Guthrie, Director General, IMTB said:

“The IMTB is delighted to welcome Influencer to its growing roster of progressive influencer marketing member firms. 

“The influencer marketing sector continues to grow at speed because of the pivotal role it plays in shaping consumer behaviour. The trust our sector enjoys is earned when brands, agencies, platforms and creators act responsibly, taking seriously their obligations to each other and to consumers - especially young and other vulnerable sections. 

"I’m really looking forward to working with Ben, Caspar, Luke and the rest of the Influencer team to continue to help shape consumer behaviour in a positive way ensuring a sustainable and robust future for our industry. 

Read more about Influencer on the members' register.

About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members, the IMTB has grown at speed since. 

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that  administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.

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