ProcureCon Marketing - Europe's dedicated marketing procurement conference returns to London in June with IMTB as partners
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ProcureCon Marketing returns on 3–4 June 2026 at Club Chelsea, London, bringing together 450+ marketing procurement trailblazers, including 240+ senior procurement professionals from the world’s
top advertisers.
In today’s fast-evolving marketing landscape, leading brands need more than great talent. They need aligned, high-performing teams and smarter ways to measure, track, and maximise the impact of
marketing investment. Decisions around where to invest, how to invest, and who to partner with are increasingly complex, making the role of marketing procurement more critical than ever.
Marketing procurement experts are the strategic orchestrators of this ecosystem. They guide marketing teams toward better investment decisions, unlock greater value, and build dynamic, mutually beneficial partnerships with agencies and service providers. From securing agile, cost-effective agreements to
driving long-term value creation, procurement ensures marketing delivers maximum impact.
As your source for accelerating marketing procurement success, ProcureCon Marketing 2026 is a dedicated marketing procurement conference bringing senior cross-industry marketing and procurement professionals together under one roof.
IMTB members benefit from discounted ticket pricing.
About the Influencer Marketing Trade Body
The IMTB is a UK-based not-for-profit trade association dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.
Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.
IMTB represents influencer marketing on the Committee of Advertising Practice (“CAP”), the UK advertising’s rule-making body.
It co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.
IMTB sits on the government’s Online Advertising Taskforce as part of its influencer marketing workstream.
IMTB co-runs the Digital Creators All-Party Parliamentary Group, designed as a forum for creators to engage policymakers – acting as a vital bridge between the UK’s creators and Westminster
IMTB is an Advertising Association member. Our director general sits on the AA’s council.
In 2024, IMTB co-founded the European Influencer Marketing Alliance – a federation of professional influencer marketing organisations across Europe. EIMA provides a unified voice for creator economy constituents to regulators, legislators, media, academics and other key stakeholders at a time of tremendous growth within the industry but also a time of increased legislative and regulatory scrutiny.
Member organisations sign up to our code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.