IMTB partners with Advertising Week Europe as the three-day event returns to London at 180 Studios from 24 – 26th March 2026.
More...
The Influencer Marketing Trade Body has partnered with Advertising Week Europe as the three-day industry highlight event returns to London's 180 Studios from 24 – 26th March 2026.
The creator economy is central to brand growth, cultural relevance and measurable performance, and this partnership reflects a shared commitment to championing professional standards, transparency and innovation across influencer marketing.
A key addition to the 2026 programme is The Creator Experience, designed to inspire and connect creators, brands, agencies and platforms in more meaningful, practical and commercially impactful ways. From insight-led sessions to real-world collaboration, it marks a significant step forward in how the industry supports and scales creator-led marketing.
Look out for the launch of The Creator Challenge, an opportunity to pitch for a £25,000 contract with a global brand.
Together, we will ensure that influencer marketing is not simply discussed, but properly represented, as a strategic, accountable and creative force within the modern marketing mix.
Whether you’re a creator shaping culture or a brand leader driving growth, there are ways to be part of the conversation.
Registration is open, but IMTB has access to a limited number of complimentary Delegate Tickets as well as Creator Tickets, reserved for active content creators.
About the Influencer Marketing Trade Body
The IMTB is a UK-based not-for-profit trade association dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.
Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.
IMTB represents influencer marketing on the Committee of Advertising Practice (“CAP”), the UK advertising’s rule-making body.
It co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.
IMTB sits on the government’s Online Advertising Taskforce as part of its influencer marketing workstream.
IMTB co-runs the Digital Creators All-Party Parliamentary Group, designed as a forum for creators to engage policymakers – acting as a vital bridge between the UK’s creators and Westminster
IMTB is an Advertising Association member. Our director general sits on the AA’s council.
In 2024, IMTB co-founded the European Influencer Marketing Alliance – a federation of professional influencer marketing organisations across Europe. EIMA provides a unified voice for creator economy constituents to regulators, legislators, media, academics and other key stakeholders at a time of tremendous growth within the industry but also a time of increased legislative and regulatory scrutiny.
Member organisations sign up to our code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.