July 28, 2022

The Influencer Marketing Trade Body has doubled the number of member organisations just months after launching.


The Influencer Marketing Trade Body (IMTB) has doubled the number of member organisations part way through its inaugural year. 

Launched with six founding members at the Influencer Marketing Show in October 2021 the IMTB now counts 12 progressive influencer marketing firms as member organisations. 

Listed below are a few milestone achievements within IMTB’s first nine months:

  • Launched on 21 October 2021 with six founding members. We have doubled membership since and now count 12 influencer marketing agencies and platforms as members with several further agencies in the pipeline to join.

  • Provided written evidence to the Parliamentary Influencer Inquiry and cited three times in the subsequent report titled: 'Influencer culture: Lights, camera, inaction?'.

  • Contributed subject matter expertise at the review stage to the ISBA code of conduct on influencer marketing. All of our dozen-plus recommendations were included in the final code. 

  • This code was also cited within the Influencer Inquiry report. IMTB was invited back by ISBA in March this year to revisit the code and to make explicit areas around creator pay parity, inclusion, equity and representation. 

  • Delivered formal responses to the Online Advertising Programme consultation. This followed a roundtable discussion between IMTB members and the advertising policy team at the department for Digital, Culture, Media and Sport. 

  • This month we launched REASSURE a free-membership benefit in collaboration with Hashtag Ad Consulting supplying members with a regulatory advice service. 

  • Gained stakeholder status from the Competition and Markets Authority for influencer marketing-related matters.

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry.

Launched in October 2021 with six founding members the IMTB now has 12 member organisations: BEN Group Inc., The Fifth, Fourth Floor, Good Influence, INCA, ITB Worldwide, Ogilvy, SEEN Connects, Tagger, TAKUMI, Whalar and What They Said.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

Members benefit from monthly meetings, along with exclusive access to briefing notes, reports and free access to REASSURE our regulatory advice service. 

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