impact.com becomes the newest of thirteen progressive influencer marketing firms to join the Influencer Marketing Trade Body in its inaugural year.
The Influencer Marketing Trade Body (“IMTB”) is pleased to announce impact.com has joined the professional membership organisation as its newest member.
impact.com is a partnership management platform enabling businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to buy from, receive information, and be entertained by. impact.com automates the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing.
impact.com becomes the 13th influencer marketing company to join the IMTB since launching in October 2021.
Scott Guthrie, director general of the IMTB welcomed impact.com as the newest corporate member:
“The global influencer marketing market size has more than doubled since 2019. To harness future growth progressive firms must work together in order to both protect the consumer and promote our channel’s best practices. The IMTB is looking forward to working alongside the team at impact.com to help realise our industry’s full potential.”
impact.com is committed to being at the forefront of industry standards, helping influencers, creators and marketers align to build even more effective influencer marketing partnerships
- david a.yovanno, ceo, impact.com
David A. Yovanno, impact.com CEO commented on joining the IMTB:
“We’ve seen significant changes in the way consumers shop online today, and the result of misleading and aggressive marketing tactics by advertisers over the last 100 years is empowering consumers to have more control than ever in how they engage with the brands they want to buy from,” said David A. Yovanno, impact.com CEO.
“Consumers are now conducting their own research on products before purchasing and increasingly looking to creators and influencers they trust to help guide their purchase decisions.
"At the same time, many brands are shifting their advertising dollars from conventional campaigns, opting instead to invest a higher share of the marketing mix, and their time, to build partnerships with creators and influencers, who share their mission, priorities and target audiences. impact.com is committed to being at the forefront of industry standards, helping influencers, creators and marketers align to build even more effective influencer marketing partnerships.”
impact.com, a leading partnership management platform, is transforming the way businesses create and manage all types of partnerships—including influencers and creators, commerce content publishers, B2B, traditional rewards affiliates, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.
About the Influencer Marketing Trade Body
The Influencer Marketing Trade Body is the professional membership organisation for influencer marketing agencies and influencer marketing platforms. The IMTB is dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.