July 3, 2024

Hypetap becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body


The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that Hypetap - a leading full-service, technology-powered influencer marketing agency - has joined the professional membership organisation as its newest member.

Hypetap works with brands and organisations including governments, Colgate-Palmolive, Kraft Heinz, Engie, Bayer, Tripadvisor and Asahi along with other agencies as a specialist partner.

On joining the IMTB Hypetap Founder and CEO, Detch Singh, said: 

"Hypetap are delighted to be joining the IMTB. This announcement comes at an exciting time for our business as we've recently established our presence in EMEA and are already building out influencer marketing programs for our clients in the region.

“We are firm believers that a flourishing influencer marketing ecosystem needs a strong trade body as a collective voice for the industry. We've also had a long history of championing best practice and education in this category so we're keen to contribute and provide our unique perspectives here in the UK."

Scott Guthrie, Director General, IMTB said:

“I’m excited to have Hypetap join the IMTB and am particularly looking forward to working with Detch. I have long been an admirer of the work he and his agency have undertaken in Australia in championing best practice and education and hope to harness that progressive mindset in the UK.”

Read more about Hypetap on the members' register.

About the Influencer Marketing Trade Body

The IMTB is a UK-based not-for-profit professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.

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